Mass Communication BA Degree / BS Degree
Gain a Solid Foundation for Mass Media Career Options
Graduates of The University of Texas at Tyler mass communication program are prepared for careers in news reporting and editing for newspapers, magazines, television and other mass media. This college degree program also provides excellent training for professional positions in public relations, advertising and specialized communications including business, finance and medical writing.
- Choose between 2 areas of concentration within the mass communication degree: multimedia news and public relations/integrated marketing.
- Gain hands-on experience working with multiple media platforms and the latest technology and communication tools.
- Study with professors who have solid experience in both the professional world of mass communication and the academic world.
Graduates of the UT Tyler program work in a wide variety of organizations and institutions including nonprofits, government agencies, publishing companies and marketing firms. The program is also an excellent springboard into law school.
Career positions in mass communication include community relations director, public relations specialist, publications editor, anchorperson, reporter, script writer, graphic designer, radio news director, webmaster, communication trainer, museum curator and more.
Learn more from the Department of Communication
Bachelor’s in Mass Communication: Practical. Future-Focused.
- Gain experience highly valued by employers through college internships at local television and radio stations, magazines, advertising agencies and marketing offices in local hospitals.
- Gain a well-rounded education in UT Tyler courses that delve into topics ranging from digital photography and feature writing to preparing advertising campaigns and all forms of mass media. Techniques taught include photojournalism, multimedia production, visual design, publication design and web design.
- Study mass communication in a UT Tyler program distinguished by its emphasis on storytelling, from recognizing what the story is and conveying the story to target audiences to telling the story in various media forms.
- Get involved on the staff of the Patriot Talon newspaper or The Pine Curtain online magazine to gain valuable experience in writing, photographing, selling ads and more.
- Network with other UT Tyler communication students through the Communications Club, which brings in employers from the community to give guidance on preparing for interviews, writing resumes and developing portfolios.
Mass Communication Faculty: Field-Experienced. Student-Centered.
- Explore the dynamic field of mass media with graphic artists, writers and published book authors who are also part of the faculty in UT Tyler’s communication department.
- Learn from UT Tyler professors who are experts at teaching principles of storytelling and how to convey the story in multiple media.
- Study with highly skilled educators who are very accessible and encouraging to students.
Mass Communication Classes: Hands-On. Theory-Based.
Media Design and Production – Explore the use of several innovative software applications to design and produce layouts for newspapers, magazines, advertising and public relations.
Multimedia Writing and Storytelling – Practice the basic elements of multimedia journalistic storytelling, including writing for audio, video, photo slideshows and other online journalism formats.
Mass Communication Theory – Get an overview of mass communication theories with an emphasis on their development and application. Examine the effects, audience psychology and sociological aspects of mass media.
Career Outlook for Mass Communication
A degree in mass communication provides skills for a range of careers, including reporting, editing, public relations and advertising. According to the U.S. Bureau of Labor Statistics, public relations professionals can expect a higher-than-average increase of 21% in job opportunities through 2018. For more, go to Occupational Outlook Handbook - Public Relations Managers and Specialists.