Bachelor of Business in Marketing

Total Semester Credit Hours--120

Professional opportunities in marketing are marketing specialists and directors, sales professionals, advertising specialists, advertising directors and research professionals. For students who want a general perspective of marketing, the curriculum provides a broad range of marketing subjects. The marketing curriculum, whether approached from a general or specialized perspective provides the conceptual, quantitative, and analytic skills that are necessary for students to function in a dynamic business environment.

Objectives

The following are specific educational objectives for Marketing majors:

  1. Acquire a practical understanding of the marketing planning process and be able to develop a complete marketing plan.
  2. Learn to develop and execute a formal marketing presentation, including problem definition, formulation of alternatives, and the selection and defense of specific action recommendations.
  3. Become familiar with fundamental marketing concepts and learn to apply analytical skills and innovative thinking in a variety of marketing contexts, including commercial, industrial, service, and non-profit sectors.
  4. Acquire strategic insights useful in the practical segmentation of markets and the effective manipulation of the marketing mix.
  5. Acquire a detailed understanding of the customs, traditions, and decision making processes that direct the consumption behavior of the modern American consumer.
  6. Learn to identify and differentiate the effects of cultural and sub-cultural factors on consumption behavior and the implications for marketing strategy.
  7. Become familiar with quantitative and qualitative techniques to gather and analyze information in order to help marketing managers reduce uncertainty in managerial decision-making.

Suggested Four-Year Curriculum

Freshman Year

First Semester

Credit Hours

ENGL 1301: English Composition I

3

HIST 1301: U.S. History I

3

TECH 2323: Intro. to Computer Applications

3

MATH 1324: Math for Bus. and Econ. I

3

BIOL, PHYS, or CHEM*

4

Total Hours

16

Second Semester

Credit Hours

ENGL 1302: English Composition II

3

HIST 1302: U. S. History II

3

SPCM 1315: Fundamentals of Speech

3

MATH 1325: Math for Bus. and Econ. II

3

BIOL, PHYS, or CHEM*

4

Total Hours

16

Sophomore Year

First Semester

Credit Hours

POLS 2305: U.S. Government

3

ECON 2301: Macroeconomics

3

ENGL 2322: World Literature

3

ACCT 2301: Princ. of Financial Acct.

3

MATH 1342: Statistics

3

Total Hours

15

Second Semester

Credit Hours

POLS 2306: Texas Government

3

ECON 2302: Microeconomics

3

MUSI, THTR, or Fine Arts

3

ACCT 2302: Princ. of Managerial Acct.

3

PHIL, ENGL, or Humanities

3

Total Hours

15

Junior Year

First Semester

Credit Hours

BLAW: 3301: Bus. Law and Soc. Resp.

3

MANA 3370: Business Writing and Oral Present.

3

MANA 3311: Managing People in Organizations

3

MANA 3330: Mgmt. Info. Systems

3

MARK 3311: Principles of Marketing

3

Total Semester Hours:

15

Second Semester

Credit Hours

MANA 3305: Operations Management

3

MARK 3325: Retailing

3

FINA 3311: Principles of Finance

3

MARK 3350: Consumer Behavior

3

Upper-level CBT elective

3

MANA 3170: How to Get a Job

1

Total Semester Hours:

16

Senior Year

First Semester

Credit Hours

MARK 4300: Services Marketing

3

Upper-division CBT electives

3

MARK 4380: Marketing Research

3

Upper-division electives

6

Total Semester Hours

15

Second Semester

Credit Hours

MANA 4395: Strategic Management

3

MARK 4365: Sales Management

3

MARK 4360: International Marketing

3

Upper-division electives

3

Total Semester Hours

12

Note: Total hours must equal at least 120