Bachelor of Arts in Mass Communication Requirements

Total Semester Credit Hours=120

  1. University Core Curriculum (44 hrs.)
  2. A minimum grade of "C" in all mass communication courses
  3. 36 hours of Mass Communication, 24 of which must be upper-division, and 12 must be taken at UT Tyler.
    1. Mass Communication Core: (15 hours)
      MCOM 2306: Media Design and Production *^
      MCOM 2311: Writing for the Mass Media*
      MCOM 2313: Multimedia Production*
      MCOM 3318: Mass Media Law and Ethics
      MCOM 3390: Mass Communication Theory

    *must be taken within the first nine (9) hours of mass communication courses
    ^students demonstrating competency may substitute an additional three hours of mass communication electives

    1. Multimedia Mass Communication Option: (21 hours)

      Competency: Writing/Storytelling (12 UD hours)
      Required 3 hours:
      MCOM 3303: News Writing
      Choose 9 hours from:
      MCOM 3301: Feature Writing
      MCOM 4300: Opinion Writing
      MCOM 4325: Multimedia Writing & Storytelling
      MCOM 4332: Advanced Multimedia News
      MCOM 4370: Internship

      Competency: Diversity/Human Relations (3 hours)
      MCOM 2307: Mass Media and Society
      MCOM 3385: History of Mass Media
      MCOM 4310: Community Journalism
      MCOM 4370: Internship
      MCOM 4361: Media Ethics
      SPCM 4330: Interviewing
      SPCM 4331: Intercultural Communications

      Competency: Mediated Presentation (6 UD hours)
      MCOM 3312: Publication Design
      MCOM 3350: Video Production
      MCOM 3360: Photojournalism
      MCOM 3370: Web Design
      MCOM 3365: Digital Photography
      MCOM 4370: Internship

      Total Multimedia Journalism Option - 36 Sem. Credit Hrs.

    2. Multimedia Journalism Option - Outside Required Courses (9 hours)

      Competency: Argument
      Choose 3 hours from:
      SPCM 1315: Fundamentals of Speech
      SPCM 2335: Argument
      SPCM 3321: Business & Professional Speech
      SPCM 3325: Persuasive Communications

      Competency: Analysis & Systematic Inquiry
      Choose 3 hours from:
      SPCM 2310: Investigating Communication
      SPCM 4327: Contemporary Rhetoric

      Competency: Complex Organization
      Choose 3 hours from:
      SPCM 4315: Organizational Communication
      SPCM 4329: Advocacy & Politics
      SPCM 4333: Religious Communication

    3. Public Relations/Integrated Communication Option: (21 hours)

      Competency: Analysis & Systematic Inquiry (9 UD hours)
      MCOM 3375: Principles of Public Relations or
      MCOM 3340: Principles of Advertising
      MCOM 4363: Public Relations Case Studies
      MCOM 4365: Public Relations Campaigns

      Competency: Writing/Storytelling: (6 UD hours)
      MCOM 3395: Writing for Public Relations and Advertising
      Choose 3 hours from:
      MCOM 3301: Feature Writing
      MCOM 4325: Multimedia Writing and Storytelling
      MCOM 4370: Internship

      Competency: Mediated Presentation: (6 UD hours)
      MCOM 3311: Visual Design
      MCOM 3360: Photojournalism
      MCOM 3370: Web Design
      MCOM 3365: Digital Photography
      MCOM 4370: Internship
      Total Public Relation/Integrated Communication Option - 36 Sem. Credit Hrs.

    4. Public Relations/Integration Communication - Outside Required: (9 hours)

      Competency: Argument
      Choose 3 hours from:
      SPCM 1315: Fundamentals of Speech
      SPCM 2335: Argument
      SPCM 3321: Business & Professional Speech
      SPCM 3325: Persuasion

      Competency: Complex Organization
      Choose 3 hours from:
      SPCM 4315: Organizational Communication
      SPCM 4329: Advocacy & Politics
      SPCM 4333: Religious Communication

      Competency: Diversity/Human Relations
      Choose 3 hours from:
      MCOM 2307: Mass Media and Society
      MCOM 3385: History of Mass Media
      SPCM 3322: Small Group Communication
      SPCM 4330: Interviewing
      SPCM 4331: Intercultural Communication

      Total PR/Integrated Communication Outside Required - 9 Sem. Credit Hrs.

  4. Electives, which include 4 semesters of foreign language
  5. Minor: at least 18 hrs. in a single related discipline, 12 of which must be upper-division, to be chosen in consultation with the student's major advisor.

Bachelor of Science in Mass Communication

Total Semester Credit Hours=120

The B.S. degree requirements in mass communication are the same as those for the B.A. degree except that instead of a foreign language requirement, the student is required to take six hours of mathematics, science, economics, geography and/or computer science, in addition to those otherwise counted in the Core Curriculum. These six hours may be taken at the lower- or upper-division.