Bachelor of Business Administration in Marketing

Total Semester Credit Hours--120

Professional opportunities in marketing are marketing specialists and directors, sales professionals, advertising specialists, advertising directors and research professionals. For students who want a general perspective of marketing, the curriculum provides a broad range of marketing subjects. The marketing curriculum, whether approached from a general or specialized perspective provides the conceptual, quantitative, and analytic skills that are necessary for students to function in a dynamic business environment.


The following are specific educational objectives for Marketing majors:

  1. Acquire a practical understanding of the marketing planning process and be able to develop a complete marketing plan.
  2. Learn to develop and execute a formal marketing presentation, including problem definition, formulation of alternatives, and the selection and defense of specific action recommendations.
  3. Become familiar with fundamental marketing concepts and learn to apply analytical skills and innovative thinking in a variety of marketing contexts, including commercial, industrial, service, and non-profit sectors.
  4. Acquire strategic insights useful in the practical segmentation of markets and the effective manipulation of the marketing mix.
  5. Acquire a detailed understanding of the customs, traditions, and decision making processes that direct the consumption behavior of the modern American consumer.
  6. Learn to identify and differentiate the effects of cultural and sub-cultural factors on consumption behavior and the implications for marketing strategy.
  7. Become familiar with quantitative and qualitative techniques to gather and analyze information in order to help marketing managers reduce uncertainty in managerial decision-making.

Suggested Four-Year Curriculum for Marketing

Freshman Year

First Semester (16 hrs.)

ENGL 1301: English Composition I

HIST 1301: United States History I

TECH 2323: Intro. to Computer Applications

MATH 1324: Math for Business and Economics I


Second Semester (16 hrs.)

ENGL 1302: English Composition II

HIST 1302: United States History II

SPCM 1315: Fundamentals of Speech

MATH 1325: Math for Business and Economics II


Sophomore Year

First Semester (15 hrs.)

POLS 2305: Introductory American Government

ECON 2301: Macroeconomics

ENGL 2322: World Literature

ACCT 2301: Principles of Financial Accounting

MATH 1342: Statistics

Second Semester (15 hrs.)

POLS 2306: Introductory Texas Politics

ECON 2302: Microeconomics

MUSI, THTR, or Fine Arts

ACCT 2302: Principles of Managerial Accounting

PHIL, ENGL, or Humanities

Junior Year

First Semester (15 hrs.)

BLAW: 3301: Business Law and Social Responsibility

MANA 3370: Business Writing and Oral Presentation.

MANA 3311: Managing People in Organizations

MANA 3330: Management Information Systems

MARK 3311: Principles of Marketing

Second Semester (16 hrs.)

MANA 3305: Operations Management

MARK 3325: Retailing

FINA 3311: Principles of Finance

MARK 3350: Consumer Behavior

Upper-level CBT elective

MANA 3170: How to Get a Job

Senior Year

First Semester (15 hrs.)

MARK 4360: International Marketing

Upper-division CBT electives

MARK 4380: Marketing Research

Upper-division electives

Second Semester (12 hrs.)

MANA 4395: Strategic Management

MARK 4350: Personal Selling

MARK 4300: Services Marketing

Upper-division electives

Note: Total hours must equal at least 120