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College of Business and Technology
Marketing Major
Professional opportunities in marketing are marketing specialists and directors, sales professionals, advertising specialists, and advertising directors. For students who want a general perspective of marking, the curriculum provides a broad range of marking subjects. The marketing curriculum, whether approached from a general or specialized perspective provides the conceptual, quantitative, and analytic skills that are necessary for students to function in a dynamic business environment.
Objectives
The following are specific educational objectives for marketing majors:
- Acquire a practical understanding of the marking planning process and be able to develop a complete marketing plan.
- Learn to develop and execute a formal marketing presentation, including problem definition, formulation of alternatives, and the selection and defense of speech action recommendations.
- Become familiar with fundamental marketing concepts and learn to apply analytical skills and innovative thinking in a variety of marketing contexts, including commercial, industrial, service, and non-profit sectors.
- Acquire strategic insights useful in the practical segmentation of markets and the effective manipulation of the marketing mix.
- Acquire a detailed understanding of the customs, traditions, and decision making processes that direct the consumption behavior of the modern American consumer.
- Learn to identify and differentiate the effects of cultural and sub-cultural on consumption behavior and the implications for marketing strategy.
- Become familiar with quantitative and qualitative techniques to gather and analyze information in order to help marketing managers reduce uncertainty in managerial decision-making.
- Learn to analyze relationships among marketing intermediaries and develop strategies for effective channel management.
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