School of Business Administration

Undergraduate Marketing Course Descriptions

MARK 3311 Principles of Marketing

Marketing institutions, current market practices and structure of the market. Analysis of marketing functions, institutions, pricing, promotion, costs, marketing legislation and international marketing.

MARK 3325 Retailing

Fundamental operations of retail institutions. Consideration is given to store location, merchandising, sales promotion, inventory control, and store organization. Prerequisite: MARK 3311.

MARK 3350 Consumer Behavior Analysis of psychological, sociological, and cultural aspects of human behavior affecting consumer's actions in the market place. Consumer purchase decision processes are also analyzed. Prerequisite: MARK 3311.

MARK 4300 Services Marketing Decision making in the service industries such as accounting, education, finance, health, and other professional fields will be studied. Emphasis will be on problem solving for marketing in areas which are unique to the service sector. May be taken for graduate credit. Prerequisite: MARK 3311.

MARK 4305 Advertising Management Special attention is given to planning, strategy, analysis, and measurement of advertising effectiveness. Explores the subject of ethics and truth in advertising. Prerequisite: MARK 3311.

MARK 4310 Sports Marketing   Study of basic marketing concepts with applications to sport organizations, both amateur and professional.  Topics include promotions and public relations, sport behavior, strategic market planning, marketing information management communications, and sponsorship. 

MARK 4365 Sales Management and Personal Selling Decision making for sales executives. Organization and administration of sales departments with special attention to sales forecasting. Prerequisite: MARK 3311.

MARK 4370 Special Topics In Marketing Areas of study in marketing that reflect contemporary topics not covered by organized courses. May be repeated once for credit when content changes. Prerequisite: MARK 3311.

MARK 4380 Marketing Research Informational input for decision making, scientific method, research design, and sampling relative to the research process for the solution of marketing problems. Prerequisite: MARK 3311 and MATH 1342.

MARK 4199-4699 Independent Study Independent study in specific areas of marketing not covered by organized undergraduate courses. A maximum of six credit hours for independent study courses may be applied toward an undergraduate degree. Independent study courses are available only to degree-seeking students. The student must request a faculty member to supervise the independent study, write a proposal and have it approved by the sponsoring faculty member and the department chair. The proposal and the final report become part of the student's permanent record. Prerequisite: Consent of academic advisor. Course fee $15.  Equipment fee $10.