Department of Business Administration

Dr. Barbara Ross Wooldridge

Rank

Associate Professor of Marketing

Degrees

Doctorate of Philosophy in Business Administration

Louisana State University, Baton Rouge, Louisana

Major Concentration: Marketing

Minor Concentration: Psychology/Methodology

Support Area: Statistics

Master of Professional Studies

Cornell University, School of Hotel Administration, Ithaca, New York

Concentrations: Marketing and Human Resources

Bachelor of Fine Arts in Mass Communications - Magna Cum Laude

James Madison University, Harrisonburg, Virginia

Major: Radio, Television and Film

Minor: French

Teaching and Research Interests

Services

Marketing Research

International Marketing

Consumer Behavior

Narrative Biography:

Barbara Ross Wooldridge, Ph.D., is an Associate Professor of Marketing. Her field of interest is services. She received her Ph.D. from Louisiana State University, her masters from the Statler School of Hotel Administration Cornell University, and her BFA from James Madison University with major in Communications Arts.  Dr. Wooldridge has an extensive background in the hospitality industry and served in Kenya and Seychelles as a marketing manager. She is a volunteer expert with the International Executive Service Corps (IESC) and her last project took her to Tanzania and Uganda. Dr. Wooldridge has been published in the Cornell Quarterly, The Learning Organization, Corporate Communications International Journal and other peer reviewed publications.

Selected Works:

Barbara Ross Wooldridge, “The Power of Perception an Active/Experiential Learning Exercise for

Principles of Marketing forth coming  Marketing Education Review, Summer  2006.

Mary Helen Fagan, Stern y Neil, and Barbara Ross Wooldridge.  “Exploring the intention to use computers: An empirical investigation of the role of intrinsic,  extrinsic motivation and ease of use,” forthcoming The Journal of  Computer Information Systems (accepted 2006).

Barbara Ross Wooldridge, Mark P. Brown, Barbara D. Minsky (2004), “ The Role of Company Image as Brand Equity,” Corporate Communications: An International Journal, 9 (2), pgs 159-167.

Mary Helen Fagan, Stern Neill, and Barbara Ross Wooldridge (2003-2004), “An empirical investigation between computer self efficacy, anxiety, experience support and usage,” The Journal of Computer Information Systems, Winter, pgs 95-104.

Mark Kroll, Barbara Ross Wooldridge, Nguyen Viet Anh  (2003) “Vietnam International Hospital: What Now?” The Business Case Journal, (Summer) Vol. 11, Iss. I: pgs. 72-95.

Michael  D. Hartline, Barbara Ross Wooldridge, Keith C. Jones (2003)  “Effect of the Number and Combination of Employee Performance Cues on the Perceived Quality and Value of Hotel Services,” The Cornell Quarterly,.

Barbara Ross Wooldridge and Barbara D. Minsky (2003) “The role of climate and socialization in developing interfunctional coordination,” The Learning Organization, 9 (1), pgs 29-38.

Vivek Pandey and Barbara Ross Wooldridge, (2003) “ The Concept of Perceived but Nonexistent Power in Intrachannel Conflict Situations,” Journal of Marketing Channel, 11 (1), 65-77.

Scott W. Hansen and Barbara Ross Wooldridge (2002) “An Empirical Investigation of Complaint Behavior Among Church Members,” Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior,” Vol. 15, 33-45.

Mary Helen Fagan, Barbara Ross Wooldridge, Stern Neill (2002) “Support for Computer Users: Concept Development and Measurement,” Issues in Information Systems, Vol. III, 186-192.

Barbara Ross Wooldridge (2002) “Beyond Student Evaluations: A Case Study of Alternative Teaching Evaluations and Faculty Development Methods,” Business Education Digest, XII (Fall), 13-27.