The University of Texas at Tyler
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UT Tyler College of Business & Technology Hibbs Institute

UT Tyler College of Business and Technology

Department of Management & Marketing

The University of Texas at Tyler Department of Management and Marketing offers bachelor of business administration degree programs preparing students for a variety of entrepreneurial and managerial careers.

  • UT Tyler BBA students majoring in management develop valuable skill sets and a superior foundation for successful careers as managers and executives in entrepreneurial, private, public and not-for-profit organizations. The curriculum addresses the most pressing concerns of today's businesses, from globalization and the emergence of a culturally diverse workforce to the growing intensity of competition.
  • The BBA program in marketing provides exceptional preparation for careers in advertising, marketing, promotions, public relations and sales. Students gain the conceptual, creative and analytical skills that bring success in a fast-paced marketing career or for further studies in graduate school.

As a UT Tyler management or marketing major, you will be taught and mentored by faculty who are respected experts in their fields. They are student-centered, using knowledge derived from their research and expertise to enhance your learning experience.

Our talented and dedicated faculty, motivated and engaged student body and state-of-the-art classroom technology combine to create the optimal learning environment both in and outside the classroom.

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