UT Tyler

UT Tyler College of Business and Technology

Department of Management & Marketing

The University of Texas at Tyler Department of Management and Marketing offers bachelor of business administration and bachelor of science degree programs preparing students for a variety of entrepreneurial and managerial careers.

  • UT Tyler BBA students majoring in management develop valuable skill sets and a superior foundation for successful careers as managers and executives in entrepreneurial, private, public and not-for-profit organizations. The curriculum addresses the most pressing concerns of today's businesses, from globalization and the emergence of a culturally diverse workforce to the growing intensity of competition.
  • The BBA program in marketing provides exceptional preparation for careers in advertising, marketing, promotions, public relations and sales. Students gain the conceptual, creative and analytical skills that bring success in a fast-paced marketing career or for further studies in graduate school.
  • Graduates of the BS in general business program are well prepared to begin a new career, advance in an established career, or transition into a second occupation or small-business ownership.

As a UT Tyler management or marketing major, you will be taught and mentored by faculty who are respected experts in their fields. They are student-centered, using knowledge derived from their research and expertise to enhance your learning experience.

Our talented and dedicated faculty, motivated and engaged student body and state-of-the-art classroom technology combine to create the optimal learning environment both in and outside the classroom.

Marketable Skills

The CBT has also specifically identified marketable skills that are obtained as you get a degree from one of the majors in the college. These skills were developed through input from our industry partners and reflect the skills they want of our graduates. By having these marketable skills, you have an advantage in getting and succeeding in a job upon graduation.

Management & Marketing Marketable Skills

UT Tyler