The University of Texas at Tyler
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Department of Marketing and Management

Dr. Barbara Wooldridge

Dr. Barbara Wooldridge

Title: Associate Professor of Marketing
Department: Department of Management & Marketing
Building: BUS 117
Email: barbara_wooldridge@uttyler.edu
Phone: 903.566.7246

Degrees

Ph.D. Louisiana State University
M.P.S. Cornell University
B.F. A. James Madison University

Teaching and Research Interests

Dr. Wooldridge’s primary teaching interests are in the areas of Services Marketing, International Marketing, and Marketing Research. Her research publications focus on the acceptance of technology, impact of country of origin on product acceptance, and teaching pedagogy.

Biography

Barbara Ross Wooldridge, Ph.D., is an Associate Professor of Marketing. Her field of interest is services. She received her Ph.D. from Louisiana State University, her masters from the Statler School of Hotel Administration Cornell University, and her BFA from James Madison University with major in Communications Arts. Dr. Wooldridge has an extensive background in the hospitality industry and served in Kenya and Seychelles as a marketing manager. She is a volunteer expert with the International Executive Service Corps (IESC). Dr. Wooldridge has been published in Psychology and Marketing, Journal of Product and Brand Management, Journal of Consumer Marketing, Marketing Education Review, the Cornell Quarterly, and other peer reviewed publications. She has been the recipient of several teaching and research awards. She is in the process of learning Spanish. She is delighted to be living Rose Captial.

Curriculum Vitae

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