The University of Texas at Tyler
Tyler   •   Longview   •   Palestine
A centerpiece for learning,
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Department of Marketing and Management

Dr. Barbara Wooldridge

Dr. Barbara Wooldridge

Title: Professor of Marketing
Department: Department of Management & Marketing
Building: BUS 142
Phone: 903.566.7246


Ph.D. Louisiana State University
M.P.S. Cornell University
B.F. A. James Madison University

Teaching and Research Interests

Dr. Wooldridge’s primary teaching interests are in the areas of Services Marketing, International Marketing, Marketing Research, and Health Care Marketing. Her research publications focus on band passion, the acceptance of technology, impact of country of origin on product acceptance, and teaching pedagogy.


Barbara Ross Wooldridge, Ph.D., is a Professor of Marketing. Her field of interest is services. She received her Ph.D. from Louisiana State University, her masters from the Statler School of Hotel Administration Cornell University, and her BFA from James Madison University with major in Communications Arts. Dr. Wooldridge has an extensive background in the hospitality industry and served in Kenya and Seychelles as a marketing manager. She is a volunteer expert with the International Executive Service Corps (IESC). Dr. Wooldridge has been published in Psychology and Marketing, Journal of Business Research, Journal of Consumer Marketing, Marketing Education Review, the Cornell Quarterly, and other peer reviewed publications. She has been the recipient of The University of Texas Regent's Outstanding Teaching Award as well as other teaching and research awards. She is in the process of learning Spanish. She is delighted to be living Rose Capital.

Curriculum Vitae