UT Tyler

UT Tyler Department of Management & Marketing

Marketing BBA Degree

Students seeking a bachelor of business administration (BBA) with a major in marketing must have a minimum of 120 semester credit hours, including at least 42 upper-division hours (45 upper-division for honors eligibility) and a minimum UT Tyler GPA of 2.0 to be eligible to graduate.

Required upper-division courses for marketing majors include:

MARK 3325 - Retailing in the 21st Century

MARK 3350 - Consumer Behavior

MARK 4340 - Consumer Insights

MARK 4350 - Personal Selling

MARK 4380 - Marketing Research

MARK 4360 - International Marketing

MANA 4395 - Strategic Management (Capstone Requirement)

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UT Tyler