College of Business and Technology Objectives The following are specific educational objectives for marketing majors: A.  Acquire a practical understanding of the marketing planning process and be able to develop a complete marketing plan. B.  Learn to develop and execute a formal marketing presentation, including problem definition, formulation of alternatives, and the selection and defense of specific action recommendations. C.  Become familiar with fundamental marketing concepts and learn to apply analytical skills and innovative thinking in a variety of marketing contexts, including commercial, industrial, service, and non-profit sectors. D.  Acquire strategic insights useful in the practical segmentation of markets and the effective manipulation of the marketing mix. E.  Acquire a detailed understanding of the customs, traditions, and decision making processes that direct the consumption behavior of the modern American consumer. F.  Learn to identify and differentiate the effects of cultural and sub-cultural factors of consumption behavior and the implications for marketing strategy. G.  Become familiar with quantitative and qualitative techniques together and analyze information in order to help marketing managers reduce uncertainty in managerial decision-making. H.  Learn to analyze relationships among marketing intermediaries and develop strategies for effective channel management.

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MAJOR IN MARKETING

ELECTIVES

COURSE DESCRIPTIONS

UNDERGRADUATE COURSES

MARK 3311 Principles of Marketing

Marketing institutions, current market practices and structure of the market. Analysis of marketing functions, institutions, pricing, promotion, costs, marketing legislation and international marketing. Course fee $15.  Equipment fee $10.

MARK 3325 Retailing

Fundamental operations of retail institutions. Consideration is given to store location, merchandising, sales promotion, inventory control, and store organization. Prerequisite: MARK 3311. Course fee $15.  Equipment fee $10.

 

MARK 3340 Channel Systems and Market Structures

Relationships among marketing intermediaries; market structure and institutional analysis, and strategies for channel management. Prerequisite: MARK 331 1. Course fee $15.  Equipment fee $10.

 

MARK 3350 Consumer Behavior

Analysis of psychological, sociological, and cultural aspects of human behavior affecting consumer's actions in the market place. Consumer purchase decision processes are also analyzed. Prerequisite: MARK 3311. Course fee $15.  Equipment fee $10.

 

MARK 4300 Services Marketing

Decision making in the service industries such as accounting, education, finance, health, and other professional fields will be studied. Emphasis will be on problem solving for marketing in areas which are unique to the service sector. May be taken for graduate credit. Prerequisite: MARK 3311.

Course fee $15. Equipment fee $10.

 

MARK 4305 Advertising Management

Special attention is given to planning, strategy, analysis, and measurement of advertising effectiveness. Explores the subject of ethics and truth in advertising. Prerequisite: MARK 331 1. Course fee $15.  Equipment fee $10.

 

MARK 4310 Sports Marketing

 

Study of basic marketing concepts with applications to sport organizations, both amateur and professional.  Topics include promotions and public relations, sport behavior, strategic market planning, marketing information management communications, and sponsorship.  Course fee pending.

 

MARK 4365 Sales Management and Personal Selling

Decision making for sales executives. Organization and administration of sales departments with special attention to sales forecasting. Prerequisite: MARK 3311. Course fee $15.  Equipment fee $10.

 

MARK 4370 Special Topics In Marketing

Areas of study in marketing that reflect contemporary topics not covered by organized courses. May be repeated once for credit when content changes. Prerequisite: MARK 3311. Course fee $15.  Equipment fee $10.

 

MARK 4380 Marketing Research

Informational input for decision making, scientific method, research design, and sampling relative to the research process for the solution of marketing problems. Prerequisite: MARK 3311 and MATH 1342. Course fee $15.  Computer fee $25.  Equipment fee $10.

 

MARK 4390 Marketing Management

Integrated capstone course in the field of marketing. Emphasis is directed to forecasting, market analysis, cost analysis, communications, and development and selection of appropriate strategies. Prerequisite: MARK 331 1. Course fee $15. Equipment fee $10.

 

MARK 4199-4699 Independent Study

Independent study in specific areas of marketing not covered by organized undergraduate courses. A maximum of six credit hours for independent study courses may be applied toward an undergraduate degree. Independent study courses are available only to degree-seeking students. The student must request a faculty member to supervise the independent study, write a proposal and have it approved by the sponsoring faculty member and the department chair. The proposal and the final report become part of the student's permanent record. Prerequisite: Consent of academic advisor. Course fee $15.  Equipment fee $10.

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GRADUATE COURSES

 

MARK 5320 Current Trends In Marketing

An analysis of contemporary problems in marketing with emphasis on dynamic market characteristics. Students with 15 undergraduate semester hours or more or marketing may not receive MBA credit for this course. Course fee $25.  Computer fee $25.  Equipment fee $10.

 

MARK 5370 Health Care Marketing In Contemporary Society

A review and analysis of current trends in the health care field with a focus on managed care and the implications for business and marketing practitioners.  Course fee $25.  Equipment fee $10.

 

MARK 5380 Marketing Research and Analysis

 

 Examination of approaches and methods of marketing research employed by marketing managers to solve marketing problems; emphasis on survey methodology and applications of statistical methods.  Prerequisite:  MARK 5320 and GENB 5315.  Course fee pending.

 

MARK 5199-5699 Independent Study

Independent study in specific areas of marketing not covered by organized graduate courses. A maximum of six credit hours of independent study courses may be applied to a graduate degree. Independent study courses are available only to degree-seeking students. The student must request a faculty member to supervise the independent study, write a proposal and have it approved by the sponsoring faculty member and the College of Business Administration coordinator of graduate programs. The proposal and the final report become part of the student's permanent record.  Course fee $20.  Equipment fee $10.

The University of Texas at Tyler
College of Business and Technology
3900 University Blvd.
Tyler, TX 75799
Phone: 1-800-UT TYLER
Office: 903- 566-7363
Fax: 903-566-7372
E-mail: dherron@uttyler.edu

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