UT Tyler

UT Tyler College of Business and Technology

Student Spotlight

 Alec de Jong

Add Description

Tell us a little about you.
I am a recent graduate from from UT Tyler with a degree in Marketing. I am married to my beautiful wife who is currently a student in the Fast Track BSN program at UT Tyler. I would consider myself as an outdoorsy nerd. Which means I love video games, movies, and comics just as much as I love camping, hiking, sports, and most other things outdoorsy. I really enjoyed my time at UT Tyler.

What did you do right after graduating?
I attended the Category Management Association in Las Vegas and Interviewed with multiple companies.  

Tell us about your current job and what you do.
I am a Marketing Business Analyst at Oracle in their Oracle Data Cloud division. It is a consultant role so I get to do all the fun parts of marketing. I mainly analyze many forms of data and create creative marketing strategies based off of those analytics.

How did your CBT Degree help you with your current position?
It gave me exposure to category management and data analytics which were some of the reasons I got the job with Oracle. It also provided me with real industry experiences through working with 7-Eleven and Southern Glazer’s Wine & Spirits.

What was your favorite CBT class and why?
My favorite class was the Special Topics in Marketing class. We partnered with 7-Eleven and Southern Glazer’s Wine & Spirits to increase wine sales in 7-Eleven stores. This class provided me with very valuable industry experience in data analytics and working with a corporate client. At the end of the course I was one of the people who presented our recommendations to executives form both 7-Eleven and Southern Glazer’s.

Who was your favorite CBT professor and why?
Dr. Swimberghe because of the help and guidance he provided me that has been instrumental in my success so far.  

Any CBT/UT Tyler memories you would like to share?
Being able to attend the Category Management Association Conference as a CBT representative was an amazing experience. I learned so many helpful skills and gained valuable knowledge that will help with my career. Also, I gained some very valuable contacts with some very big companies and organizations that will be beneficial in the future.

Were you involved in any student organizations white a student here?
CBT Ambassadors

What advice would you give current CBT students?
Talk to your professors and listen to their advice! A lot of them have over 20 years of industry experience and they know what they are talking about! Don't be afraid to meet with them after class. They love talking to students and that can lead to opportunities you did not know were available.

What insight do you have for CBT students that are about to graduate on how to land their first job?
Use LinkedIn and be creative with your resume. Recruiters only look at a resume for about 5-10 seconds so if it doesn't stand out your resume will be tossed out. Also, do not be discouraged if it takes a while to hear from a company. Things take a long time to process especially with big companies. Don't be afraid to reach out to someone at the company and get their advice.  

  Jeffrey Fannin

Add Description

Tell us a little about you.
My name is Jeffrey Fannin and I currently work as a Category Development Manager at Southern Glazer's Wine and Spirits. I am a big tennis and basketball fan and play both sports whenever I can. I attended UT Tyler from 2013 to 2016 and graduated with a bachelors degree in marketing. 

What did you do right after graduating?
I wasted no time and started hunting for jobs as soon as I could. I sent many applications to various companies for many different positions. I was blessed to find one as quickly as I did.

Tell us about your current job and what you do.
I currently work as a Category Development Manager on the dedicated HEB account team at Southern Glazer's Wine and Spirits. In this position, I use data and analytics to develop insight to improve our business, as well as our customers (HEB).

How did your CBT Degree help you with your current position?
My degree helped me with my job in various ways.  I took multiple courses during my time at UT Tyler that allows me to do the job I do today. Retail analytics, 7-Eleven Case Study, and the course for Microsoft Excel taught me many things that I use on a daily basis when analyzing data.

What was your favorite CBT class and why?
I had the opportunity to be a part of the 7-Eleven Case study class at UT Tyler. That class was my favorite class because it introduced me to category management, and allowed me to gain some tangible experience in the field. The best part was being able to develop a strategy for 7-Eleven and present it to their merchandising team at their corporate office.

Who was your favorite CBT Professor and why?
Dr. Swimberghe, Dr. Wooldridge, Dr. Jones, and Dr. Kay were the most impactful professors during my time at UT Tyler. I learned so much from each of these professors that I use on a daily basis. It's hard to choose just one. Dr. Swimberghe was the most impactful professor (of the four listed) during my time at UT Tyler because he helped develop my knowledge in the category management field, and reference me for the job I currently have (Dr. Jones, too).

Any CBT/UT Tyler memories you would like to share?
The 7-Eleven class had some fun times interacting with professors and students, and presenting our findings to the merchandising team was a great experience. Their feedback was also very useful.

What advice would you give current CBT students?
Gaining work experience is just as valuable as an education. My 6 years of experience in a grocery store helped differentiate me from other candidates. Get to know your professors! They are a useful reference when applying for jobs! 

What insight do you have for CBT students that are about to graduate on how to land their first job?
Be willing to branch out when applying for jobs after graduating (ex. moving to new areas/cities). Don't be afraid to apply for positions were you don't meet all the qualifications (Ex. My job required a masters degree and years of experience in category management. I had just received a bachelors degree and only had roughly 5 months of category management experience. I was able to convey my knowledge of the field and retail during my interviews). Don't be afraid to reach out to the recruiter regarding the position. I reached out to the recruiter to let him know I wanted to interview and apply for the position I have now.

 

 

 

 

 

 

 

 

 

 
 


 

 

 

 

UT Tyler