The University of Texas at Tyler
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Undergraduate Program

Learning Objectives

Students will:

  1. Display invention, disposition, style, and delivery skills in the presentation of informative, persuasive, and invitational messages. Students are to master a full Students range of substantive, structural, and delivery strategies to effectively impact a given audience.
  2. Use evidence, reasoning, and ethics to construct arguments worthy of audience approval in the public sphere.
  3. Strategically analyze and adapt to the rhetorical situation (consisting of an exigence, audience, and constraints) in a wide variety of settings (including debate, interpersonal, legal, organizational, public speaking, and small group).
  4. Describe, analyze, evaluate, and improve the communication rules and rhetorical strategies used by the people around them.
  5. Understand communication from a variety of theoretical perspectives including rules, symbolic interactionism (dramatism), narrative, and feminism.
  6. Have the research and analytical skills needed to learn about communication on their own as life-long learners and/or pursue graduate studies in speech communication. These skills include (A) scholarship—the ability to discover scholarly resources and related material appropriate to answer research problems or questions—(B) thoughtful criticism—the ability to use induction, deduction, and intuition in the analysis of concepts, and (C) knowledge of research methodologies appropriate to the study of speech communication.
  7. Make ethical choices and contributions in a variety of settings (including debate, interpersonal, legal, organizational, public speaking, and small group).
  8. Know and appreciate the communication norms of different cultures.
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