Hybrid vs Online
UT Tyler Executive Master's: Emerging Fields in Public Relations
"Hybrid graduate programs offer the best of both worlds," E. Gordon Whyte, executive director of the Center for Executive Education, said. Students in the ECOM program spend face-to-face time with their professors and classmates in a traditional classroom setting at the beginning of each semester (during our intensive week) and complete the remainder of the work and assignments for each course online.
According to an article by Dr. Z.P. Hart in the Kentucky Journal of Communication, "a hybrid approach, which allows for some in-person instruction as well as significant online components, may be particularly beneficial for most students."
A fully "online" program allows the student to complete all of their work off-site in an online format but does not allow for any face-to-face communication between faculty and students.
Hart said literature suggests "a mix of face-to-face and online teaching is likely to result in the greatest learning."
The general impression is that an online degree is easier. In fact, the lack of interpersonal connection can hinder a student's progress.
Additionally, the Dallas Morning News reported "tuition for online classes can be more than 20 percent higher than regular classes at some universities once extra fees or additional costs per credit hour are included."
Even one week per semester of face-to-face classroom time can make a significant impact on the overall progress of the student and the cohort as a whole.
The ECOM Program strongly believes in the power of the face-to-face experience between student and professor. Recognizing that busy working communication professionals cannot commit to the course schedules traditionally offered by universities, the ECOM program provides the opportunity to interact with a select group of communication professionals.
We believe in the distinct advantage of having students in the classroom and in exercises working with 25 other health care professionals, sharing their knowledge and experiences. It is like having 25 teachers in each course, plus a highly experienced professor.
According to a study at Kennesaw University in Georgia, dropout rates were 15 to 20 percent higher than more traditional means of communication. Students who do not get what they need from online courses are far less likely to complete a program – which can be a waste of time and money for said student.
The hybrid format offers the best of both worlds, an opportunity to meet and discuss course material and public relations issues face-to-face with their professors and classmates while completing most of the course work online.
Barnett, M. (2014, September 1). Most college classes cost more online than on campus. Retrieved from http://www.dallasnews.com/news/metro/20140901-most-college-classes-cost-more-online-than-on-campus.ece
Burnsed, B. (2010, October 20). Curtailing Dropouts at Online Universities. Retrieved from http://www.usnews.com/education/online-education/articles/2010/10/20/curtailing-dropouts-at-online-universities
Hart, Z. P. (2014). Hybrid Online Teaching: Pathway to Success for "Traditional" Universities. Kentucky Journal Of Communication, 33(1), 40-51.