The University of Texas at Tyler
Tyler   •   Longview   •   Palestine
A centerpiece for learning,
culture and natural beauty

Marketing and Communications Services

University Publicity

The University of Texas at Tyler Office of Marketing and Communications is the official source for coordination of UT Tyler public information programs. This includes promotion of upcoming events and reports of recent achievements by students, faculty and staff.

News releases, advertising, public service announcements, brochures, newsletters, media notifications and the university website are developed through the Office of Marketing and Communications. Please contact the appropriate marketing and communications staff member with your request.

The Office of Marketing and Communications does not charge for its services. Charges would apply only to outside services. For instance, there is no cost incurred for marketing and communications to design a brochure, but there is a cost for the printing of the brochure.

Publicity is available through the following:

News Releases
The Office of Marketing and Communications produces a wide range of news releases that promote the university within the East Texas region and beyond. It is our responsibility, when publicity is appropriate, to develop that information into a news release consistent with news writing style and university procedure.

The sooner we receive information, the wider distribution we can obtain. For instance, 1 week may be sufficient to submit a release for an upcoming event to the Tyler Morning Telegraph, but 2 weeks allows us to meet the deadlines of weekly newspapers in the region.

Early notification also helps us determine the proper coverage of the information on the university website.

Releases are an excellent way of obtaining publicity at no cost. Please keep in mind, however, that control is with the newspaper editor, not the university. The editor decides when, if at all, to publish the release.

Contact: Hannah Buchanan, 903.565.5769

Newspaper Advertising
Paid advertising ensures that notice of an upcoming event will appear in the newspaper on a specific date. In order to meet newspaper deadlines, written information must be received by the Office of Marketing and Communications at least 7 working days prior to the date the ad needs to appear in the newspaper.

Ads are prepared using a specially designed format, available in various sizes, with the university's logo. This provides an easily recognized image that is distinctively UT Tyler.

Placement of paid advertising requires basic content of ad, time frame for ad to run, list of desired newspapers in which ad is to appear and estimated budget for advertising. The estimated budget will help us determine the ad size.

You will receive a draft copy of the ad along with a project proof slip for final approval. No ads will run without the approval of the requestor.

Contact Cheryl Riley, 903.566.7170

Brochures and Printed Materials
The Office of Marketing and Communications coordinates the design and production of all brochures, posters and various other publications and printed materials used for recruitment by the university.

Design services are available through the Office of Marketing and Communications; however, the university community is not restricted to its services. Outside designers may be used; however, ALL materials should be reviewed by the Office of Marketing and Communications during the production process and prior to being printed. This is to maintain compliance with the graphic and editorial guidelines.

The Office of Marketing and Communications strives to ensure all materials that reach the public maintain a quality image; therefore, printed materials that do not comply with university standards should not be used.

Contact: Carolyn Halbert, 903.566.7063

UT Tyler Magazine

The UT Tyler Magazine is published in fall and spring semesters. It features some of the university’s outstanding students, faculty, alumni and donors, and a special section promoting major endeavors/accomplishments of the university. Each issue of the magazine is planned at least 6 months prior to the publication date.
The department welcomes all suggestions for magazine topics. Not all suggestions will fit the format of the magazine, so they may be used in other avenues of promotion (website, press release).

Contact: Emily Battle, 903.565.5604

University Website
The UT Tyler website is developed and managed by the university Web team. Web team responsibilities include design, maintenance, image continuity and ease of navigation.

The webmaster communicates regularly with the designers for college and departmental home pages in order to maintain images and information that conform to the university's main site.

All department webpages should be submitted to the Office of Marketing and Communications for review during development and prior to being published
. For information regarding UT Tyler Web design standards, visit www.uttyler.edu/web/.

Contact: Robin Kelly, 903.566.7061

University Photography
The UT Tyler photographer is available to digitally record various campus events. There is no charge for photography services, and the digital images will be provided on disc. Production of prints made from digital images will be the responsibility of the requestor.

To request photography services, please submit the photography request form at least 1 week prior to the event date, 2 weeks preferred. Requests made via phone and/or email are not guaranteed.

Photography services for events occurring after normal business hours are limited to 1 hour (additional time may be subject to overtime charges).

Contact: Clarence Shackelford, 903.566.7129

UT Tyler Logos and Registered Word Marks
The official logos and the name of The University of Texas at Tyler are trademarked and each use must be approved to ensure compliance with UT System and university policies. They are referred to as the registered marks.

Approving agencies are UT Trademark Licensing (all merchandise/products) and UT Tyler Marketing and Communications (all printing/Web).
Color
The UT Tyler logo may only appear in orange or white. The official Pantone color for the orange is PMS 159. Do not use a tint or use a percentage of the PMS 159. Any other color is not allowed.

The Patriot athletic logo may appear in 3 colors (PMS 159, PMS 281 and white) or white. No other colors are permissible.

Logos should not be altered in any way such as adding drop shadows, color changes, etc.

Contact: Beverley Golden, 903.566.7303

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