UT Tyler Office of Marketing and Communications

Attention Faculty and Staff: UT Tyler Marketing and Communications Services

August 27, 2015

Media Contact: Hannah Buchanan
Editor/Writer–Strategic Communications & Media Relations
Marketing and Communications
The University of Texas at Tyler
903.539.7196 (cell)

August 27, 2015

The UT Tyler Office of Marketing and Communications seeks to promote and highlight the university through several ways, including news releases, printed materials and photography, Beverley Golden, executive director, announced.

News releases, advertising, announcements, brochures, newsletters, media notifications and the university website are developed through the office, which serves as the official source for coordination of university public information programs.

News Releases
The Office of Marketing and Communications produces a wide range of news releases and announcements that promote the university within the East Texas region and beyond.

The sooner the office receives information, the wider distribution we can obtain. One (1) week may be sufficient to submit a release for an upcoming event to the Tyler Morning Telegraph, but two (2) weeks allows us to meet the deadlines of weekly newspapers in the region. Early notification also helps us determine the proper coverage of the information on the university website.

Releases are an excellent way of obtaining publicity at no cost; however, control is with the newspapers and other media outlets, not the university. Editors decide when, if at all, to publish the release.

University Photography
The UT Tyler photographer is available to digitally record various campus events. There is no charge for photography services, and the digital images will be provided on disc. Production of prints made from digital images will be the responsibility of the requestor.

To request photography services, please submit the photography request format least one (1) week prior to the event date, two (2) weeks preferred. Requests made via phone and/or emails are not guaranteed.

Brochures and Printed Materials
Design services are available free of charge through the office; however, the university community is not restricted to its services. Outside designers may be used; however, the office should review ALL materials during the production process and prior to being printed.

Newspaper Advertising
Paid advertising ensures that notice of an upcoming event will appear in the newspaper on a specific date. In order to meet newspaper deadlines, written information must be received by Marketing and Communications at least seven (7) working days prior to the date the ad needs to appear in the newspaper.

Ads are prepared using a specially designed format, available in various sizes, with the university’s logo. This provides an easily recognized image that is distinctively UT Tyler.

Placement of paid advertising requires basic content of ad, time frame for ad to run, list of desired newspapers in which ad is to appear and estimated budget for advertising. The estimated budget will help us determine the ad size.

You will receive a draft copy of the ad along with a project proof slip for final approval. No ads will run without the approval of the requestor.

Publicity also is available through the UT Tyler Magazine, university website and UT Tyler logos and registered trademarks.

For more information or to contact the appropriate staff member with a request, visit the office’s services webpage.