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UT Tyler Office of Marketing and Communications
In the Spotlight: Gail Johnson, adjunct lecturer
Follow @UTTylerTweetOctober 2, 2015
Media Contact: Hannah Buchanan
Editor/Writer–Strategic Communications & Media Relations
Marketing and Communications
The University of Texas at Tyler
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October 2, 2015
Gail D. Johnson presented “A New Brand You© Keeping Up to Date in An Ever-Changing World,” at the Women in Cable Telecommunications Midwest Conference in St. Louis. She is an adjunct lecturer within the UT Tyler College of Business and Technology as well as a respected businesswoman, small business owner and nationally recognized professional branding author.
The event offered WICT members a workshop focused on developing an authentic professional brand and using social media networking skills to build a personal brand.
As the keynote speaker, Johnson presented an overview of professional branding showing attendees how to identify and communicate their own unique values in a professional setting. Along with her colleague and co-author Kelley Gerwig, she focused on taking the concepts of professional branding from identifying and expanding their professional brand values.
Johnson has coauthored three books: Professional Brandicapped?,© A New Brand You© and !WONTUOTEG,© a book that reveals clues to the personalities that can affect your professional brand and career. She is a frequently requested speaker at communication and leadership conferences and has presented professional branding and social media research papers to major academic associations including the American Business Communication, Academy of Human Resource Development and Southern Management Association.
For more information, contact Johnson, 903.565.5834 or gail_johnson@uttyler.edu.
The UT Tyler College of Business and Technology not only provides students with an invaluable education, it also provides valuable experience through the college's research centers, labs, student organizations and external internships.
The college also employs High-Impact Educational Practices that help students at the bachelor’s and master’s levels attain the knowledge and skills they need to be successful as professionals. These 10 practices have been adopted by the college to help better serve students.
Contact: 903.566.7360 or CBTinfo@uttyler.edu.