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Coach of Champions
Kenny Jones Establishes Tradition of Winning

Dr. Howard Patterson in 2001 began the
tremendous task of establishing an intercollegiate
athletic program for The University
of Texas at Tyler. His first step in building
a program of 13 sports competing and
succeeding in National Collegiate Athletic
Association Division III was to recruit
successful coaches.
Soccer was one of the first programs to be
implemented at the university, and Dr.
Patterson, having coached soccer for many
years, knew exactly what to look for in a
coach. Kenny Jones was his choice to head
Patriot men’s soccer.
Jones was the right choice.
The Conway, Ark., native came to UT Tyler
in 2002 after serving as head coach of men’s
soccer at the University of Dallas, where he
led the Crusaders to their first winning
season in 11 years and held the university’s
records for season and career wins and
winning percentages.
At UT Tyler, Jones wasted no time developing
a team of champions.
After finishing their inaugural season at
13-5-2, the Patriots returned for 2003 with
a near-perfect 19-1 mark. They won the
American Southwest Conference East
Division Championship and claimed top
seed in the United States Collegiate Athletic
Association’s National Tournament. Living
up to their top billing, they beat secondseeded
Maine-Machias 5-0 to claim the
national championship.
Jones was named ASC East Division Coach
of the Year and USCAA National Coach of
the Year for his efforts.
The Patriots went on to capture the ASC
championship in 2005 and again in 2006.
“Kenny came in and immediately instilled a
winning tradition in a program that had no traditions
whatsoever. Kenny was able to win,
and he did it with class and dignity,’’ said Dr.
Patterson, interim vice president for student
affairs and external relations, who joined UT
Tyler in 2001 as athletic director and continues
to oversee what is now a 15-sport program.
Expert Strategist
UT Tyler’s longest tenured coach, Jones is
admired for his expert knowledge of the sport
of soccer and proficiency in game strategy.
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Kenny Jones, Patriot men's soccer coach, with championship trophies. |
“I always tell young coaches to just listen to
Kenny and if they can only retain 10 percent
of what he tells them, they’re going to become
tremendous coaches because his knowledge is
very vast,’’ said UT Tyler head women’s soccer
coach Stefani Webb, who also worked
with Jones when she was head women’s coach
at the University of Dallas.
“Kenny knows the game inside and out. He
knows it from every angle, from every position,
from every tactical situation,’’ Webb
said. “He’s very intelligent and sees the game
very intellectually.’’
Said Dr. Patterson, “Kenny has a great mind for
analyzing the game of soccer. A lot of coaches
just watch and see what their team is doing, but
Kenny has the ability to focus on what his team
is doing and what the other team is doing well.
He knows how to change what his
team is doing and take advantage of
the opponent’s weaknesses. He’s very,
very good at that.’’
Adam McAlpine, who has played
soccer most of his life, joined the
Patriots in 2004 after playing for
Kingwood High School near
Houston.
“Coach Jones knows more about
the sport than any coach I’ve ever
had before,’’ said the senior marketing
major, who was named to the
2007 ASC Distinguished Scholar-
Athlete and Academic All-
Conference teams and is president
of the UT Tyler Student-Athlete
Advisory Committee.
“Coach has been playing soccer
most of his life, he played in college,
he played semipro. You really
respect what he’s saying and you
want to follow his lead because he
knows what he’s talking about.’’
Learning the Sport
Jones is accustomed to taking part
in new soccer programs. He was introduced
to soccer in the early 1980s when the sport
was new to his hometown. Jones joined the
Conway Kicks, the community’s very first
competitive youth soccer program, at age 11.
It was a learning experience for everyone
involved, including the coaches, he recalled.
“We had two coaches and basically they were
just a couple of dads out there trying to organize
a bunch of young kids. They were out there
with their books in hand trying to teach us the
basic techniques. The funny thing is, they did
a great job of teaching us the fundamentals
during our first years of playing soccer.”
Prior to soccer, he had mostly played street ball
with his two younger brothers and neighborhood
friends. His childhood home was located
down the street from Hendrix College,
where he earned his undergraduate degree.
“I put into soccer everything that I had in me
just from playing street basketball and football
and learning how to get around bigger
guys because I was small, I still am. I was
small but I was fast.’’
He continued playing club soccer throughout
his teens and also began playing in high
school beginning in the 10th grade. It was
Conway High School’s very first year to compete
in the sport. By the 11th grade, Jones
also was playing for Hendrix, which was then
a club team.
“I was playing soccer all the time and the
great thing about playing with the college
guys is they came from all around the country
and they put demands on me that no one
else had up to that point.’’
Jones kept his high school grade point average
above 3.0 and served as class president in
10th grade and president of the student body
in 12th grade. He was awarded a leadership
scholarship to Hendrix, where he played soccer
while earning his bachelor’s in psychology.

He led the team in scoring his first year at
Hendrix, was a three-time selection to the
All-Conference Team and was honored as the
college’s Most Outstanding Male Athlete following
his senior season. The 1994 Hendrix
graduate went on to play semi professionally
in the USISL for the Arkansas A’s and led the
team in scoring after just two years.
Jones, who earned a master’s degree in social
work with emphasis in human development
at the University of Arkansas at Little Rock in
1997, served as director of coaching for the
Little Rock Soccer Club and was on the staff
with the Arkansas State Olympic
Development Program. He also served as
assistant men’s and women’s soccer coach at
Hendrix in addition to coaching high school
soccer in Little Rock.
After moving to Dallas on Dec. 31, 1997, he
continued to coach club soccer along with
coaching at the University of Dallas. And
when he wasn’t coaching soccer, he was discussing
and analyzing the sport with Webb,
his co-worker and friend.
“Stefani was a huge influence on me in terms
of coaching. We both wanted to learn more
so we would get together and just talk soccer for hours and hours. Her approach to coaching
was a little different than mine, so we
took from one another and came up with our
own individual styles.
“And basically I was coaching soccer every
single day, Sunday through Sunday. I still
do,’’ said Jones, who continues to coach
youth soccer in his spare time.
Raising Up Champions
While game day strategy is important, Jones
said his main focus in building a successful
men’s soccer program at UT Tyler has been on
recruitment and the athletic, academic and
personal development of student-athletes.
He looks for recruits who can succeed at UT
Tyler, which includes embracing the university’s
philosophy of academics first and athletics
second. Once they make the team, he
works to bring out the best in what they have
to offer, both on and off the soccer field.
“When we go out and look at recruits, we talk
to their parents, their coaches, their friends,
their classmates, we go to their houses. We
want to know everything about them because
we want whoever comes here to be successful,’’
said Jones, noting that UT Tyler is an academically
challenging university, so student-athletes
must have a strong work ethic in their studies.
“I want the same things
for our players as their parents
do – a quality education,
a quality athletic
experience and a degree.
That is what I have taken
from my undergraduate
collegiate experience and it
is one of the most memorable
parts of my life. I
want this part of their lives
to be just as enriching and
memorable,’’ the coach
said. “As a person, I am
completely dedicated to
helping my players achieve
the same things.”
In soccer, he expects his
players to be hardworking
and thoughtful.
“I tell the guys to bring their hard hats and
lunch to practice because we’re going to work
hard. And at the same time we’re going to be
very thoughtful because, in the game, we’re
not going to just go back and forth with the
other team, just trying to kick the ball. We’re
going to try and possess the ball, attack and
try to execute and score. So our players have
got to be athletic enough, self-driven and very
thoughtful. That’s my vision of how we’re
going to be successful at the highest level,’’ the
coach said.
“And then there are words that come up like
respect, dignity, commitment, dedication,
discipline and accountability – all those principles
that apply to personal development also
can be applied to soccer. We have to observe
those principles in order to be successful both
on and off the soccer field.’’
Seniors Taylor Casillas of Keller and Derek
Meller of Highland Village played their final
season in the fall and are set to graduate
in May. Both gained a deeper appreciation
for the value of hard work after joining
the Patriots and taking part in winning
championships.
“Kenny is a very tough, intense coach but
that’s why we’ve been successful,’’ said
Casillas, who signed on with the Patriots
during his freshman year in 2003.
“I’ve never had a coach who has actually
pushed me and made me work so hard. He
has brought out a new perspective on how
hard I can work, how good a person I can be
in school, out of school and in life in general
and how to never give up. And it’s all about
mentality,’’ the education major said.
“One of the things he teaches is how to be
both physically and mentally strong,’’Meller,
who joined the team as a freshman in 2004,
said of the coach. “That’s huge because you
have to be physically strong to last in a soccer
game and you have to be mentally strong too.
“If you’re physically tired and your mind
starts telling you to quit, that’s when you start
going down. He taught us how to stay mentally
strong and last the full 90 minutes of the
game,’’ Meller said.
“Kenny set high expectations for us and
helped us to reach those goals,’’ the finance
major added. “Those of us who kept coming
back year after year were serious about winning.
We were there to win and Kenny
showed us how.’’
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