UT Tyler Office of Marketing and Communications

UT Tyler Receives $1.4 Million Gift to Enhance Business College Curriculum

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April 19, 2016

Media Contact:  Hannah Buchanan
Editor/Writer–Strategic Communications & Media Relations
Marketing and Communications
The University of Texas at Tyler
903.539.7196 (cell)

The University of Texas at Tyler has been gifted $1.4 million by JDA Software Group, Inc. to enhance management/marketing curriculum, Dr. James Lumpkin, College of Business and Technology dean, announced.

This significant in-kind donation allows JDA floor planning and space planning software to be introduced in several marketing and management classes in the College of Business and Technology. Implementation will begin this summer.

"Understanding the importance of the concept of space/store/shelf planning is essential in pursuing corporate careers in the Consumer Packaged Goods industry and with large retailers," said Krist Swimberghe, management and marketing department chair. "The JDA software is a tool used by manufacturers and retailers that allows them to use consumer insights and allocate their limited plant/store/shelf space in the most efficient way."

UT Tyler students who pursue a bachelor of business administration in any of the business disciplines will uniquely position themselves in the marketplace, and this advantage allows them to pursue highly rewarding corporate careers within the CPG industry.

"A basic working knowledge of the JDA floor planning and space planning tools is a highly sought-after skill in the CPG industry and with large retailers. The JDA partnership complements other value-added curriculum initiatives in the college, such as the SAP student acknowledgment award and Category Analyst Certification preparation," he added.

For more information, contact Swimberghe, 903.565.5803 or kswimberghe@uttyler.edu.

The UT Tyler College of Business and Technology provides high quality business education to citizens of the East Texas region and beyond through a strategic mix of face-to-face and online delivery. High-Impact Educational Practices are employed to help students at the bachelor's and master's levels attain the knowledge and skills needed to be successful as professionals.

For additional information about the college, call 903.565.5741 or visit their website.

JDA Software Group, Inc., headquartered in Scottsdale, Arizona, is an American software and consultancy company providing supply chain management, manufacturing planning, retail planning, store operations and collaborative category management solutions. JDA is the leading provider of this retailing software with 85 percent market share and more than 4,000 companies as customers in the manufacturing, distribution, transportation, retail and services industries.

One of the 14 campuses of the UT System, UT Tyler features excellence in teaching, research, artistic performance and community service. More than 80 undergraduate and graduate degrees are available at UT Tyler, which has an enrollment of more than 8,500 high-ability students. UT Tyler offers courses at its campuses in Tyler, Longview and Palestine as well as a location in Houston.