UT Tyler Office of Marketing and Communications

The University of Texas at Tyler Develops Veteran Discount Program

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June 20, 2017

Media Contact:  Hannah Buchanan
Editor/Writer–Strategic Communications & Media Relations
Marketing and Communications
The University of Texas at Tyler
903.539.7196 (cell)

The University of Texas at Tyler has helped create a beneficial program that gives area business discounts to veterans, Dr. James Lumpkin, College of Business and Technology dean, announced.

Graduate students in Dr. Kerri Camp's Advanced Marketing Fundamentals course collaborated with the East Texas Veterans Alliance and Tyler Area Chamber of Commerce on the "Recognizing Our Servicemembers Everyday" or R.O.S.E. Veteran Discount Program.

"UT Tyler prides itself on providing students with experiential learning. My master of business administration students applied marketing concepts to create this veteran discount program for local veterans," said Camp, assistant professor of marketing. "What a great opportunity for them to not only learn, but also to make a difference in this community."

Officials will announce its launch at 10 a.m. Thursday, June 22 at the Armed Forces Reserve Center in Tyler. More than 50 businesses have already enrolled to offer discounts through the program, which took a year to develop.

"I appreciate the opportunity to be a part of the R.O.S.E. Veteran Discount Program that is able to give back to our community veterans because of the Marketing 5320 Advanced Marketing Fundamentals course," said MBA student Michael P. Cichowicz of Tyler. "Our work on the project would not have been such a success without the collective leadership of our professor Dr. Camp and Jim Snow from the East Texas Veterans Alliance. I am excited to see this program continue to grow."

For information on how a veteran or business can participate in the R.O.S.E. Veteran Discount Program, contact the chamber, 903.592.1661.

One of the 14 campuses of the UT System, The University of Texas at Tyler features excellence in teaching, research, artistic performance and community service. More than 80 undergraduate and graduate degrees are available at The University of Texas at Tyler, which has an enrollment of almost 10,000 high-ability students. The University of Texas at Tyler offers courses at its campuses in Tyler, Longview and Palestine as well as a location in Houston.