The UT System Office of Trademark Licensing protects the integrity of our registered logos by working with vendors to ensure that products bearing the university marks comply with Regent’s Rules and meet the standards that the University has established.

Logos For Promotional Merchandise

All logos intended for use in the production of promotional merchandise are issued from the Office of Trademark Licensing. As a result, all requests for logos to be used in the production of promotional merchandise should be submitted to the Office of Trademark Licensing via the UT Tyler Office of News and Information.

News and Information will need the vendor name, contact name, contact information (phone, fax, email) and details of order to vendor. This information will be forwarded to Austin for fulfillment of the request.

Vendors providing services for employees of UT Tyler are not charged a licensing fee; however, they must receive written permission to use the logo in the production of merchandise. This written permission can be obtained from the Office of Trademark Licensing via the UT Tyler Office of News and Information.

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UT Tyler Patriot Athletics Logo

There are two official logos of The University of Texas at Tyler Patriot Athletics program. The logo may NOT appear in any other style. Modifications are NOT allowed. No additional text shall appear with the logo without prior approval. The trademark symbol must appear on the logo at all times. Please do not remove the trademark symbol.

Use of the athletics logo is for athletics use only. Usage of the athletics logo must be approved.

These are examples only, DO NOT use for print, web or any other media.

These are examples only, DO NOT use for print, web or any other media.

Color
The logos may appear in the one-color, two-color or three-color versions.

The two-color version is best for offscreen printing. Please do not use this version in silk screen printing.

The three-color version is for silk screen printing and printing for specialty items. The official PMS colors are PMS 159, PMS 142 and PMS 281. No substitutions are allowed.

For materials using one-color, the logo may only appear in black. Please contact Carolyn Halbert in the Office of News and Information (566-7063) for the one-color version.

• Follow this link for more information regarding logo usage

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Editorial Guidelines

Use of University name
The correct use for the name of the institution in all printed materials is:

The University of Texas at Tyler (correct)

never:
The University of Texas-Tyler (incorrect)
never:
The University of Texas in Tyler (incorrect)
never:
The University of Texas, Tyler (incorrect)

The letter t is always capitalized in the word The, not the University of Texas at Tyler.

The full name is used in first reference. Subsequent references may be abbreviated using:

UT Tyler (correct)

never:
UTT (incorrect)
UT at Tyler (incorrect)
UT-Tyler (incorrect)
UT (incorrect)

The university name also is a registered mark and permission to use this word mark must be obtained from the UT System Office of Trademark Licensing. Usage must comply with Regent’s Rules and standards established by the University.

TAGLINE
The official taglines are “Quality Education Right Where You Are” and “Texas Quality.”
“A Rising Star in Higher Education” should not be used at any time. (For information on updating your Web page template, visit www.uttyler.edu/styleguide.)

“Quality Education Right Where You Are” is intended for most publications and promotions. Its meaning refers to the fact that outstanding educational opportunities are available right here in this region without having to travel far from home.

“Texas Quality” refers to our membership in The University of Texas System as well as to the educational excellence that the State of Texas offers. This tagline should be used in promotions that are intended to reach outside the State.

The taglines can, but do not have to, appear with the logo; however, they MUST be in the same vicinity as the logo.

SEAL
The approved seal of The University of Texas at Tyler is used only at the discretion of the President for official occasions and documents.

DEPARTMENTAL/PROGRAM IDENTITY
The only sanctioned logotype is the UT Tyler logo. Departments, divisions, sections, units, offices, centers and services are represented only by their names in type. No other logo can be developed to distinguish a unit.

All departments and programs use only the UT Tyler letterhead, envelopes, business cards and other stationery items. Department or program names are in black Times Roman type beneath the seal.

Envelopes feature department and program names in black Times Roman type beneath the university's return address.

NEWSLETTERS
*NOTE: All newsletters should be reviewed by the Office of News and Information prior to distribution.

All newsletters must feature the UT Tyler logo prominently, and tastefully, on the cover. We are not recommending the use of a large logo, but the reader should be able to identify it as a UT Tyler publication at a glance.

DESIGN ELEMENTS
The design elements of each publication should be coordinated through the Coordinator of University Publications.

COMMENCEMENT ANNOUNCEMENTS
Invitations for commencement are available through the UT Tyler Bookstore.

Occasionally, students request the use of the logo or seal in order to get invitations from a source other than the bookstore. The logo or seal cannot be provided for use on material that is not for purchase by the university. Such requests must be made to the Office of Trademark Licensing, which can, for a fee, issue a license for the use of the images.

Contact Information:

The University of Texas at Tyler
Office of News and Information
Admin 372 3900 University Blvd.
Tyler, Tx 75799

Ph: 903.566.7000
Fx: 903.566.7173

E-mail News and Information