UT Tyler

Social Media Guidelines

Guidelines and Standards for Representing UT Tyler on Social Media

Social Media Managers - Representing UT Tyler

  • UT Tyler encourages faculty, staff and students to use social media but reminds users that at any time they can be perceived as a spokesperson of the university.
    • Assume at all times that you are representing UT Tyler.
    • Identify yourself as a UT Tyler faculty/staff member or student representative.
    • Use common sense before you post or comment and respect the values and etiquette of communities you join.
    • Posting personal information on UT Tyler channels is not allowed.
  • Only comments using profanity, offensive comments or advertisements not related to the site should be deleted. It is not the practice of UT Tyler to censor any social media pages.
  • Use of profanity/nudity is not allowed on UT Tyler social media accounts.
  • Confidential or proprietary university information or similar information of third parties, who have shared such information with you on behalf of UT Tyler, should not be shared publicly on these social media channels.
  • Exercise discretion, thoughtfulness and respect for your colleagues, associates and the university’s supporters/community (social media fans).
  • A healthy dialogue with constructive criticism can be useful but refrain from engaging in dialogue that could disparage colleagues, competitors or critics.
  • Please refrain from reporting, speculating, discussing or giving any opinions on university topics or personalities that could be considered offensive, sensitive, confidential or disparaging including discussing internal policies or operations.

Pages representing UT Tyler inactive after one year are subject to removal from the prospective social media network by the Office of Marketing and Communications.

Personal Accounts

  • Your personal social media account is not an appropriate place to distribute university news. If you have university information or news to announce to the public or media, please contact the Office of Marketing and Communications.
  • Be mindful that all posted content is subject to review in accordance with UT Tyler employee policies and editorial guidelines.
  • UT Tyler does not monitor personal websites but will address issues that violate established UT Tyler policies including: HR, IT, editorial, graphic and social media guidelines.
  • More information on personal accounts.

Mobilize

UT Tyler's strength is broad! When we work together, we can give our social media content it's maximum punch. That's why you will see @UTTyler retweet other university accounts. Here are some of our most used hashtags:

#UTTyler, #UTTylerPatriots, #TalonsUp, #SwoopSwoop

Impersonation

Impersonation of the university in any way on social media is prohibited. UT Tyler has the legal right to defend its brand against these violations. See the UT Tyler Social Media Impersonation Policy

Final Thoughts

If you have any questions or need assistance with your social media site, please consult Robin Kelly, campus webmaster. Due to the evolving nature of social media, these policies and guidelines are subject to revision by the Office of Marketing and Communications.

Also see:

UT Tyler