The University of Texas at Tyler
Tyler   •   Longview   •   Palestine
A centerpiece for learning,
culture and natural beauty

OU Campus Training and Standards

Best Practices

Identify Your Audience

  • Can the user understand what your page has to offer and how to use your page within the first 5-10 seconds?
  • Give users information they are looking for, not how amazing your service is.

Stay Consistent

Links

Use a call to action (descriptive) link when you ask a user to click on your link. Avoid URL links and language like "click on this link".

Examples of non-descriptive inline link text include:

  • "Click here"
  • "Website"
  • "Homepage"
  • "Learn more"
  • "Download"
  • "here"

Correct:

  Incorrect

Contact Information

The appropriate style for phone number is to use periods instead of dashes:

   Correct: 903.566.7203 Incorrect: (903) 566-7203

The appropriate contact email for department webpages:

   Correct: info@uttyler.edu Incorrect: jsmith@uttyler.edu

Please request a department email through itsupport@uttyler.edu

Naming PDF's

Use generic file names when naming PDF's. Each time you re-upload your PDF, name the PDF the same file name. Use "overwrite" to replace the file.

Content

The format of the page is set up for you including the font. Building and editing your page according to the UT Tyler Web Guidelines in OU Campus is simple if you follow these guidelines.

Remember:

  • Keep content clean, and to the point.
  • NEVER copy content from other websites. Rewrite the content for your site.
  • Use short paragraphs and bulletpoints. Long paragraphs and pages are not read by users.

Avoid These

  • "Check back often for new additions!!"
  • "Welcome to the Department of ... Website"

Layout

  • Use H1 and H2 headings only at the top of each page.
  • Keep all text left-aligned.
  • Avoid erroneous HTML code into the HTML editor. (avoid <span> tags)
  • Avoid extra spacing between paragraphs, remove extra space.
  • The template font is pre-set. Bold font or italicized should be used sparingly.
  • ALL caps should be avoided along with exclamation marks.
  • Use text links to link back to other pages, avoid button graphics.
  • Save your page often as you are working within your content.

Aligning Text

  • Do not center a paragraph; makes it difficult to read.
  • Do not use the "heading" options to style a paragraph.
  • The default is left-aligned text.

Underlines

Avoid underlines within your text. Users will confuse underlined text with hyperlinked text.

Replacing Files

Avoid uploading a new file (.pdf) each year. Instead, name your .pdf a generic name. When the departments updates the file, replace the file with the same file name. To replace your document, delete the previous file, then re-upload.

Duplicate Content

Do not duplicate content. The UT Tyler website maintains extensive web-based information that should be referenced by linking or using assets rather than duplicated.

Always link to information

Storing Documents

Use folders to store your documents. PDF files should be uploaded to the files directory.

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