The University of Texas at Tyler
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UT Tyler Web Publishing Standards

Image, Graphics and Multimedia

Image and Graphic Guidelines

The University of Texas at Tyler owns and controls its name, marks, logos, images and identifiable properties and landmarks and symbols that have become commonly associated with UT Tyler. Parties or individuals seeking permission to use UT Tyler marks should contact the Office of Marketing and Communications

Using Images on the Web

Ensure each image is sized exactly as it will be displayed on the page. NEVER upload an image larger than it should be displayed on the page. Questions? Email

  • Use jpg (pictures), gif or png (graphics) formats.
  • Optimize images to the correct file size displayed on the page.
  • UT Tyler images are available for request from the UT Tyler Web team.
  • Do not lift images or graphics or any part of the UT Tyler template from UT Tyler Web pages or other areas of the Web to be used on department sites, other websites or elsewhere.
  • Image maps should not be used.
  • Contact the Web team to set up your image rotator.

NOTE:  Lifting images, graphics and logos from the UT Tyler website or any site related to UT Tyler for use in print, files across the Web, etc., is prohibited. Use of "coming soon", "under construction", or images of this type are not allowed.

Image Editing Instructions


  • Video and audio clips are required to have an accessibility alternative, and should facilitate easy searching.
  • Youtube offers the closed captioning option and is a good alternative.
  • All Javascript must be accessible or have an accessibility alternative.
  • All Flash or similar multimedia must either have ''cosmetic'' content or an accessible alternative.
  • Video, in most cases, should be housed on UT Tyler's YouTube account.

For video to be posted on UT Tyler's You Tube account,  email

Also see: