UT Tyler Web Publishing Standards
Image, Graphics and Multimedia
Image and Graphic Guidelines
The University of Texas at Tyler owns and controls its name, marks, logos, images and identifiable properties and landmarks and symbols that have become commonly associated with UT Tyler. Parties or individuals seeking permission to use UT Tyler marks should contact the Office of Marketing and Communications.
Using Images on the Web
Ensure each image is sized exactly as it will be displayed on the page. NEVER upload an image larger than it should be displayed on the page. Questions? Email firstname.lastname@example.org.
- Use jpg (pictures), gif or png (graphics) formats.
- Optimize images to the correct file size displayed on the page.
- UT Tyler images are available for request from the UT Tyler Web team.
- Graphic buttons should not be used. Instead, use call-to-action links for linking content.
- To adhere to accessibility guidelines, avoid using images or buttons for content on the page.
- Do not lift images or graphics or any part of the UT Tyler template from UT Tyler Web pages or other areas of the Web to be used on department sites, other websites or elsewhere.
- Image maps should not be used.
- Contact the Web team to set up your image rotator.
NOTE: Lifting images, graphics and logos from the UT Tyler website or any site related to UT Tyler for use in print, files across the Web, etc., is prohibited. Use of "coming soon", "under construction", or images of this type are not allowed.
- Video and audio clips are required to have an accessibility alternative, and should facilitate easy searching.
- Youtube offers the closed captioning option and is a good alternative.
- All Flash or similar multimedia must either have ''cosmetic'' content or an accessible alternative.
- Video, in most cases, should be housed on UT Tyler's YouTube account.