UT Tyler Web Publishing Standards
Keep it short. Most Web readers scan pages for relevant materials rather than reading word by word through a document. Guide the reader by using headings, subheadings, bulleted lists and periodic bold text.
Tone and Copy
- Avoid copying straight from previously written Word documents.
- All Web pages should be planned, written and proof-read before publishing to the Web.
- Keep the tone of your copy authoritative, concise and accessible.
- Use short paragraphs. Condense text into bullet points wherever appropriate.
- Keep your pages short - Use half the word count of traditional writing. Cut unnecessary text wherever possible, or split long pages into several shorter ones.
- Use plain English. Avoid using jargon that your audience may not understand.
- Place important content at the top of the page. Additional information can then follow.