Marketing BBA Degree

Channel Your Creativity into Advertising, PR or Marketing

A bachelor of business administration degree in marketing from The University of Texas at Tyler is excellent preparation for a career in retail management, marketing, promotions or sales. Entrepreneurs and managers in advertising agencies often begin their careers after completing a marketing degree program.

  • Acquire strategic insights useful in the practical segmentation of markets and the effective manipulation of the marketing mix.

Graduates of the UT Tyler marketing program are employed in locations such as: Cavender's, Austin Bank, Target, Brookshire Grocery Co., Tyler Economic Development Council, UT Tyler and The University of Texas Health Science Center at Tyler.

Bachelor’s in Marketing: Research-Based. Best Practices.

  • Gain a practical understanding of the marketing planning process and get experience developing a complete marketing plan.
  • Use the latest classroom technology to create marketing presentations and practice effective ways to inform and persuade future clients.
  • Discover the factors that influence consumer behavior in America and learn to apply trends and data to create more effective marketing strategies.
  • Understand quantitative and qualitative research techniques and how to put these methods to work to more fully understand a market and more accurately target consumers.

More Information

Marketing Courses: Understand Consumers. Be Global Ready

  • Consumer Behavior

    Analyze psychological, sociological and cultural aspects of human behavior affecting consumer actions in the marketplace.

  • Marketing Research

    Explore informational input required for decision-making, plus the use of scientific method, research design and sampling relative to the research process for the solution of marketing problems.

  • International Marketing

    Focus on marketing strategy and management within the context of global and international markets.

    Learn more about UT Tyler’s marketing BBA program of study.


Marketing Faculty: Serious Scholars. Expert Teachers.

--Gain practical advice and individual mentoring from professors who are dedicated to helping you achieve your career goals.

--Learn from professors who are renowned marketing experts and published authors on such topics as:

  • Organizational Culture
  • Formal Reward Structure and Effective Strategy Implementation: A Conceptual Model
  • Understanding Unethical Retail Disposition and Restraint from the Consumer’s Perspective
  • Consumers in the Global Snack Food Industry: Country of Origin Perceptions

Learn more about UT Tyler's management and marketing faculty.

Also see UT Tyler's management BBA degree.