Management and Marketing

Kevin James

Kevin James

Title: Associate Professor of Marketing
Department: Management and Marketing
Building: COB 350.46
Email: kjames@uttyler.edu

Degrees

  • D.B.A., Louisiana Tech University, 2012
  • M.B.A., Louisiana State University, 2007
  • B.B.A., Texas A&M University, 2004

Biography

Teaching Interests

Dr. James has experience teaching a wide range of marketing classes including Principles of Marketing, Consumer Behavior, Personal Selling, Business to Business Marketing, International Marketing, Public Relations, Sports Marketing, and Promotions with a social media focus. 

Research

Dr. James enjoys conducting research on a variety of marketing topics but specializes in value elements within the marketing mix.  Dr. James has published work in the Journal of Business Research and European Business Review.  Dr. James is also active in participating in a variety of marketing conferences around the world including The Academy of Marketing Science, American Marketing Association, and Society for Marketing Advances. 

Personal

Dr. James loves all things sports related including football, basketball, and golf.  He also enjoys running but is not very good at it.  When Dr. James is not teaching, doing research, or watching/playing sports, he enjoys spending time with his lovely wife and young son, Andrew.

Curriculum Vita