Program Spotlight

UT Tyler MAcc Program Director Propels Students to Successful Achievement

WillisFor being a relatively small program that began less than 10 years ago, the Master of Accountancy (MAcc) program within the Soules College of Business boasts steady and noteworthy achievements. UT Tyler MAcc students, in 2019, had the highest CPA Exam pass rate, 84.6%, and the highest average score, 83%, among the state’s first-time exam takers with advanced degrees.

The university’s program aims to prepare students not only for career success, but also to pass the CPA exam. In fact, at the program’s conclusion, students complete a CPA review course in preparation for the exam. 

And while the program is known for its rigor and faculty experts, what makes the program truly successful is the motivated and hardworking students, program director Dr. Veronda Willis noted. 

“Our students learn early on, at the undergraduate level, that it takes hard work and persistence to become a CPA, and they readily take on that challenge,” Willis said. “They are ambitious and inquisitive students who truly want to learn and do their best.” 

An associate professor, Willis holds nearly 30 years of CPA experience in both public and industry accounting. The Arp native was encouraged to pursue an accounting career by her 10th-grade algebra teacher, who noticed Willis’ love of numbers. 

Willis, who said she “loves everything accounting with the exception of taxes” enjoys working with students and seeing their energy and eagerness to learn. She also enjoys working with Soules College of Business faculty, and describes them as some of the best educators and researchers in the business disciplines. 

While Willis’ passion is helping students become CPAs, her current focus is to increase the number of minority CPAs and diversity in business-related fields. Last summer, a group of CPAs came together to form the National Society of Black CPAs with the mission to increase the number of black CPAs, who currently represent only 1% of all CPA professionals, Willis noted. 

At the student level, Willis is leading efforts to establish a Minorities in Business organization in the Soules College of Business so students can see and learn from minority leaders.

“By making minority CPAs and leaders visible and accessible to the students at the Soules College of Business, we hope to increase the diversity of our classrooms by encouraging more minorities to pursue a business degree,” she said.

In her spare time, Willis enjoys reading, watching movies, playing board games and spending time with family. She also is active in her church and professional organizations. Her advice to students includes the following:

  • Set your goals high and know that you can achieve your dreams. 
  • Work hard and learn from all of your professors and fellow students. 
  • Seek out help when necessary. 
  • Get involved with student organizations to enhance your leadership skills. 
  • Learn to work with and appreciate everyone.

Learn more about Willis.

Learn more about the UT Tyler MAcc program

Read the latest press release

#SoulesCOB

Read more from the March 2021 issue!