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UT Tyler Office of Marketing and Communications
UT Tyler Graduate Student Earns Top International Media Award
Follow @UTTylerTweetMay 3, 2019
Media Contact: Beverley Golden
Senior Director of Media Relations
Marketing and Communications
The University of Texas at Tyler
903.566.7303
The University of Texas at Tyler announced that Soules College of Business graduate student Rebecca Wickes of Tomball is a Leader Award winner in the Summit Emerging Media Award competition for her work on the Meesh Mobile App.
A collection of animated stickers featuring the cartoon cat, Meesh, the public app has been downloaded in more than 40 countries globally. Users can select from 30 unique, animated Meesh stickers and send them to each other via iMessage on iOS devices.
"Rebecca is an excellent student in our MBA program, and we applaud her for winning the Leader Award in the Summit Emerging Media Award competition for the Meesh Mobile App. This kind of innovation and creativity is highly valued in our program, and we are proud of her international accomplishment," said Dr. Tammy Cowart, UT Tyler Soules College of Business director of graduate studies.
The Summit Emerging Media Award began in 2007 and evolved through a need to recognize and celebrate creativity, innovation and those pushing the bounds of creative excellence in all forms of emerging media. The Summit International Awards (SIA) organization is dedicated to furthering creative excellence in the communications industry. It administers three distinguished award competitions annually with the goal of raising the awareness of companies and individuals who have the creative and marketing talent to go beyond the ordinary.
"I am extremely passionate about the mobile space and am honored to have one of my apps recognized by such a powerful industry leader like the Summit International Awards," Wickes said. "Data and trends are clearly distinguishing mobile as the preferred landscape for consumers to interact with companies and with each other. Meesh's success is a prime example of the power of mobile communication in our technological age and represents the opportunity for brands to create relatable and engaging experiences for mobile users."
Wickes will graduate from UT Tyler with a marketing focused-Master of Business Administration in 2020. Specializing in pay-per-click advertising, she currently is a Google-certified marketing consultant based out of Houston, Texas.
A member of the prestigious UT System, The University of Texas at Tyler focuses on student success and innovative research in the more than 80 undergraduate and graduate degree programs offered. With more than 10,000 students, UT Tyler has facilities in Tyler, Longview, Palestine and Houston.