Soules College of Business Vision, Mission and Values

UT Tyler Soules College of Business


The Soules College of Business will build distinction as the best business school in the region through selected Signature Areas receiving national recognition, discipline-based special programs adding value to the degree and enhancing the graduate's job opportunities, along with outreach programs meeting business stakeholders' needs.


The Soules College of Business provides high quality business education to citizens of the East Texas region and beyond through a strategic mix of face-to-face and online delivery. High-Impact Educational Practices are employed to help students at the bachelor's and master's levels attain the knowledge and skills needed to be successful as professionals.

Our stakeholders are served by providing general and specialized master's degrees. A balance is maintained between teaching and research so that the creation of both basic and applied knowledge along with teaching excellence is valued.

Core Values

Professional Proficiency
Technological Competence
Critical Thinking
Global Awareness
Social Responsibility