UT Tyler Web Publishing Standards

Page Size

Keep it short. Most Web readers scan pages for relevant materials rather than reading word by word through a document. Guide the reader by using headings, subheadings, bulleted lists and periodic bold text.

Tone and Copy

  • Avoid copying straight from previously written Word documents.
  • All Web pages should be planned, written and proof-read before publishing to the Web.
  • Keep the tone of your copy authoritative, concise and accessible.
  • Use short paragraphs. Condense text into bullet points wherever appropriate.
  • Keep your pages short - Use half the word count of traditional writing. Cut unnecessary text wherever possible, or split long pages into several shorter ones.
  • Use plain English. Avoid using jargon that your audience may not understand.
  • Place important content at the top of the page. Additional information can then follow.

See Writing for the Web

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