UT Tyler Brand Identity
Registered Trademarks of The University of Texas at Tyler
Logos and Registered Word Marks
The official logos and the name of The University of Texas at Tyler are trademarked
and each use must be approved to ensure compliance with UT System and university policies.
They are referred to as the registered marks.
The UT Tyler logo may only appear in orange or white. The official Pantone color for the orange is PMS 159. Do not use a tint or use a percentage of the PMS 159. Any other color is not allowed.
The Patriot athletic logo may appear in three colors:
- ORANGE: PMS 159
- BLUE: PMS 281
- White: 255
Colors approved for Web:
- ORANGE: Hex #c25e03
- BLUE: Hex #011e41
- White: Hex #ffffff
- Grey (accent) Hex #333333
No other colors are permissible.
Logos should not be altered in any way such as adding drop shadows, color changes, etc. Contact the Office of Marketing and Communications for an authorized logo.
Merchandise and products – anything that is made for the university and bears the name and/or logo – should be ordered through licensed vendors who are authorized to use the registered marks.
A request for the logos used in printed materials must be made to the Office of Marketing and Communications. Please submit a final draft of the material, prior to printing.
To ensure appropriate reproduction quality in printing, you must use a file provided by the Office of Marketing and Communications. Logos copied from the website or scanned from other publications will not work and are not permitted.
A request for the logos used on the Web must be made to the Office of Marketing and Communications. Please email firstname.lastname@example.org.
To ensure appropriate reproduction quality, you must use a file provided by the Office of Marketing and Communications. Logos copied from the website or scanned from other publications will not work and are not permitted.
Graphics and images may NOT be lifted from the UT Tyler website for use in portals, emails, websites, etc. This includes the blue Patriot eagle background on the UT Tyler website.
The official seal of The University of Texas at Tyler is reserved for use by the Office of the President for official occasions and documents.
The only sanctioned logotype is the UT Tyler logo.
Departments, divisions, sections, units, offices, centers and services are represented only by their names in type. No other logo can be developed to distinguish a unit.
All departments and programs use only the UT Tyler letterhead, envelopes, business cards and other stationery items.
The correct use for the name of the institution in all printed and web materials is:
The University of Texas at Tyler (correct)
The University of Texas-Tyler (incorrect)
The University of Texas in Tyler (incorrect)
The University of Texas, Tyler (incorrect)
The letter t is always capitalized in the word The, not the University of Texas at Tyler.
The full name is used in first reference. Subsequent references may be abbreviated using: UT Tyler (correct)
UT at Tyler (incorrect)