UT Tyler

Naming Files, Naming Directories and Site Architecture

UT Tyler Web Publishing Standards

Site navigation for each department including directory structure and page set-up, left-side menu bar and SEO is initially set up and approved by the UT Tyler Web team. This also includes sub-domains. The Web team continues to monitor all new sub-domain and pages.

New content should be built within the department it belongs. 

Directory Naming Guidelines


  • YES: www.uttyler.edu/department/new-section
  • NO: www.uttyler.edu/newsection

To continue a cohesive website structure, top-level domain names are reserved for new departments such as uttyler.edu/pharmacy. 

To request assistance with site architecture, email web@uttyler.edu.

File Naming Guidelines

For future pages and directories, follow these rules:

  • Avoid using acronyms when possible
  • No spaces, capitals or underscores, separate words with hyphen
  • Use full words, (one, two or three)
  • Do not repeat a word already in the full URL
  • URL must use lower case

It is NOT necessary to re-name current pages, as this can cause issues Google. Remember, URLs are case sensitive. A webpage cannot be named using upper case letters, and will not display if typed in with upper case letters.

Example 1

  • YES: uttyler.edu/academics/graduate/business-degree.php
  • NO: uttyler.edu/Acad/Grad/Bus_Adm Degr.php

Example 2

  • YES: uttyler.edu/compliance/committee.php
  • NO: uttyler.edu/compliance/cmte.php

Example 3

  • YES: uttyler.edu/compliance/budget-training.php
  • NO: uttyler.edu/compliance/compliancebudgettraining.php

Ask yourself what kind of information the user expects to find behind a given link.

A link label should match the title of the page to which the link leads. For example, when a user clicks on the "campus-events" link, they should be directed to a page titled "Campus Events."

  • Always use call-to-action text links. AVOID graphic buttons.
  • Using these naming conventions and call-to-action text links will assist Google and other search engines with indexing your pages. The visitor can also navigate easily through your site.
  • Please AVOID using graphics or buttons as your only source for a link on a page. (See call-to-action text links.)

IMPORTANT: Please work with the UT Tyler Web team before moving a file or directory. Moving or deleting content could effect important links on the UT Tyler Web server and search engine optimization.

Also see:


UT Tyler