UT Tyler

Links, File Names and Call to Action

UT Tyler Web Publishing Standards

Call-to-Action Links

A call to action link (CTA) instructs the audience with a brief but meaningful link that:

  • provides information when read out of context
  • explains what the link offers
  • doesn't talk about mechanics
  • is not a verb phrase

Please use a call to action link when we ask a user to click on a hyperlink. Avoid URL links and language like "Click on this link" OR "Click Here" as they work against scannability and usability. For accessibility,  links should be as descriptive as possible, limiting them to words that explain the content on the linked page.

Correct:

Incorrect:

To continue with building accessible content for our users, please avoid using button graphics. If buttons are needed, please complete a support ticket form with your request. 

Open new windows and tabs ONLY when necessary. According to W3C standards, all links and tabs are to open in the same window unless necessary (i.e. online secure form.) For example, PDF files should open in the SAME window.

Also see:

UT Tyler