UT Tyler Web Publishing Standards
Links, File Names and Email Naming Standards
Use a call to action when you ask a user to click on your link. Avoid URL links and language like "Click on this link" as they work against scannability and usability. For accessibility, make links as descriptive as possible, limiting them to several words that explain the content on the linked page.
- View Course Catalog
- Explore UT Tyler Majors
- For more information visit Marketing and Communication
- check the academic deadlines.
- Incorrect: More Information on Marketing and Information
- Incorrect: Click Here for Information
- Incorrect: Please visit http://www2.uttyler.edu/math/grad/program.php
- Incorrect: View more information here: http://www.uttyler.edu/admissions/financialaid/index.php
- Incorrect: please check the academic deadlines HERE.
NOTE: Users do not need to be instructed where to click.
Use of the label or link "HOME" for navigation or text links is restricted to pointing visitors to the UT Tyler home page only.
Always rename a file and replace it. NEVER put a new file up with a different name that is used for the same information. Instead, replace the file with the same name.
Example of bad file name: "university_committies2011.pdf"
Example of correct file name: "university_committies.pdf.
Each time the file needs to be replaced, ovewrite the file. NEVER upload a new file with a new name and update the link.
Using extra information such as dates in the file name should NEVER be used.
All official university web pages must include contact information including Department name, phone number and department contact email.
The appropriate style for phone number is to use periods instead of dashes:
|Correct: 903.566.7203||Incorrect: (903) 566-7203|
Contact Email for Departments:
The correct contact email for department webpages:
|Correct: email@example.com||Incorrect: firstname.lastname@example.org|
Using personal UT Tyler email addresses within the department template is not permitted.
Please request a department email through email@example.com
For best practices, please have department emails send to at least two users in the department.