UT Tyler

UT Tyler Web Publishing Standards

Links, File Names and Email Naming Standards

Call-to-Action Links

Use a call to action link when you ask a user to click on a hyperlink. Avoid URL links and language like "Click on this link" OR "Click Here" as they work against scannability and usability. For accessibility, make links as descriptive as possible, limiting them to words that explain the content on the linked page.

Correct:

Incorrect:

NOTE: Users do not need to be instructed where to click.

Avoid using button graphics.

Open new windows and tabs ONLY when necessary. According to W3C standards, all links and tabs are to open in the same window unless necessary (i.e. online secure form.) For example, PDF files should open in the SAME window.

Also see: