Now accepting applications for new Master of Science graduate degree in Marketing Insights.

The Master of Science in Marketing Insights offers students an opportunity to develop competency and skills valuable in today’s challenging marketing environment. The 30-hour program will be offered completely online in a 7-week format to allow maximum flexibility for students and can be completed in one year. The program is designed with three entry points (fall, spring, and summer). The degree includes MARK 5320 Advanced Marketing Fundamentals and three stackable certificates that are in high demand areas of the marketing discipline: Research Analytics, Digital Insights, and Retailing and Services. These micro credentials will be documented with both a certificate and a milestone on the student’s transcript.

The program has been designed without prerequisites. The program is designed for graduates across all baccalaureate programs and the GMAT or GRE is not required. The admission requirement includes: A satisfactory grade point average (GPA) on all prior advanced-level (junior, senior, and graduate work) and a demonstrated proficiency in the use of the English language.

The Marketing Insights MS degree will also include industry certifications through Coursera that are included in the courses. Students are encouraged to begin the program in January 2025 but may enter the program at any time (Spring 1, Spring 2, Summer 1, Summer 2, Fall 1, Fall 2).

The 30 hour required courses are listed below:

MARK 5320 Advanced Marketing Fundametals AND
Three Micro Credentials
Research Analytics	MARK 5380	Marketing Research and Analysis
Research Analytics	MARK 5340	Data Driven Insights
Research Analytics	COSC 5347	Business Intelligence and Analysis
Digital Insights	MARK 5350	Consumer Behavior
Digital Insights	MARK 5330	Marketing Communications
Digital Insights	MARK 5345	Digital Insights
Retailing and Services	MARK 5365	Retail Management
Retailing and Services	MARK 5360	Advanced Services Marketing
Retailing and Services	MARK 5370	Healthcare Marketing

 

 

 

 

 

 

 

 

All candidates for the MS in Marketing Insights must also meet the following requirements:

A minimum grade point average of 3.0 on all graduate work taken at UT Tyler and on all graduate level courses applied to the degree. No course with a grade below “C” may be applied towards this degree.

Semester 1 - Spring 1			Semester 1 - Spring 2
MARK 5320	Advanced Marketing Fundamentals	3	MARK 5380	Marketing Research and Analysis	3
MARK 5360	Advanced Services Marketing	3	MARK 5350	Consumer Behavior	3
		6			6
Semester 2 - Summer 1			Semester 2 - Summer 2
MARK 5340	Data Driven Insights	3	MARK 5330	Marketing Communications	3
			MARK 5345	Digital Insights	3
		3			3
Semester 3 - Fall 1			Semester 3 - Fall 2
COSC 5347	Business Intelligence and Analysis	3	MARK 5365	Retail Management	3
MARK 5370	Health Care Marketing	3
		6			3

*MARK 5320 Advanced Marketing Fundamentals will also be offered in Semester 2 - Summer 1 for students who start the program after Semester 1 - Spring 1

For more information, contact:

Dr. Kerri Camp
Professor of Marketing
Program Coordinator, Marketing Insights MS
Email: kcamp@uttyler.edu
Phone: 903.565.5660