Associate Professor of Marketing
Email: jhong@uttyler.edu
Building: COB 350.45
Department: Management & Marketing
JungHwa Hong
Degrees
Ph.D. Marketing, Binghamton University, State University of New York
M.S. Retailing and Consumer Sciences, University of Arizona
B.A. Political Science and International Relations, Sookmyung Women's University,
Seoul, Korea
Biography
Dr. Hong's primary teaching interests include Consumer Behavior, Principles of Marketing,
and Social Media Marketing. She enjoys conducting research on a variety of topics
in Marketing but mainly focuses on consumer behavior. Her current research interests
include consumer psychology, consumer well-being (experiential / material purchases,
time & money, charitable behaviors), innovative design and word of mouth.
Curriculum Vita