Brand Marketing

The UT Tyler Brand

Registered Trademarks

Today UT Tyler is stronger than ever. Newly aligned with The University of Texas Health Science Center at Tyler to serve as one university, and in partnership with UT Health East Texas, we are well positioned to respond to the educational and healthcare needs of East Texas and beyond for generations to come. Together we are UT Tyler, a university that is caring and committed to seeing our students, patients and communities succeed.

With the merger, we are launching a unified and cohesive brand for The University of Texas at Tyler. A brand guide with the new logo and usage guidelines is now available. Adherence to these guidelines will build brand equity internally and externally. Recognition of the greater university brand will benefit the entire university and each of its programs and key segments independently moving forward.

In addition, the UT Tyler Patriots athletic and spirit marks have been refreshed, and a new brand guide with the marks and usage guidelines is now available. Adherence to these guidelines will build brand equity and strength and represent the hard-driving, competitive nature of UT Tyler Athletics, both internally and externally.

UT Tyler Institutional Brand Guide

UT Tyler Athletic Brand Guide

Download the Logo Kit (Login Required)

Business Card Request Form (via Patriot Printing)

Email Signatures (Login Required)

Contact the Office of Marketing and Communications for an authorized logo.


Merchandise and products – anything that is made for the university and bears the name and/or logo – should be ordered through licensed vendors who are authorized to use the registered marks.

CLC Licensing Partners

UT Trademark Licensing

A complete list of authorized vendors can be found on the CLC Licensing website. Vendors are divided by product type.

Authorized Vendors

The UT Tyler Department of Marketing & Communications presented the new academic and athletic logos to campus partners and discussed the purchasing and licensing process with representatives from the UT System Office of Brand, Trademark and Licensing and CLC Licensing. The combined academic and athletic presentations can be viewed below.

Brand Presentation