Web and Digital Publishing Standards

Policies, Guidelines and Standards

NOTE: These will be updated periodically to incorporate responsive design.

These standards are intended to assist website creators in professionally and consistently representing UT Tyler on the Web and Digitally.

Purpose

• Identity: The University of Texas at Tyler branding allows visitors to recognize immediately a Web page's affiliation with UT Tyler.
• Usability: Sites must be made as usable as possible for the widest audience. Sites optimized for usability are quick and easy to use, consistent in navigation and easy to understand.
• Consistency: UT Tyler is committed to maintaining a high level of consistency across Web pages in different areas of the university's website.

UT Tyler Website

To ensure the UT Tyler website reflects the strategic goals of the university, the UT Tyler Web team has overall responsibility of the university website and home page content. Department sites are periodically checked by the UT Tyler Web team for marketing, branding, clear communication, consistency and proper use of the UT Tyler brand, usability and template guidelines.

Policy

Any Web document that represents UT Tyler or its official units, programs, departments, research facilities or schools is expected to follow this Web style guide.

All departmental/unit Web pages are to adhere to the UT Tyler Web standards as outlined in this document.

UT Tyler Web Guidelines & Standards

• Web Addresses & Third Party Links
• Content & Links
• Privacy & Copyright

UT Tyler Broadcast Email Guidelines

• Broadcast Email Guidelines

UT Tyler Event Calendar Guidelines

• UT Tyler Calendar Guidelines

UT Tyler Acceptable Use Policy

• User must never divulge passwords to anyone.

Social Media Guidelines and Standards

• UT Tyler Social Media Guidelines
• Texas State Agencies DIR Social Media Guidelines

State of Texas Web Site Standards, Policies and Requirements

• UT Tyler Accessibility Policy
• UT Tyler Linking Policy
• UT Tyler Privacy Policy
• UT Tyler Required Links
• State of Texas Web Accessibility Guidelines