UT Tyler Soules College of Business

Soules College of Business Vision, Mission and Values

UT Tyler Soules College of Business


The Soules College of Business will be a leader in developing talent which will sustain, grow and diversify the economy in East Texas and beyond. 


The Soules College of Business pursues excellence in business education by engaging our learners, faculty, industry, and community members. We cultivate and deliver innovative undergraduate and graduate programs to foster the success of our learners and stimulate impactful faculty research. We prepare the next generation of leaders and professionals to pursue career opportunities in East Texas and beyond.

Core Values

We value the role that business plays in recognizing, responding to, and solving societal problems: quality education, gender equality, decent work and economic growth, reduced inequality, and industry, innovation and infrastructure.

We value existing and emerging industry standards and needs that make our learners competitive in the marketplace.

We hold ourselves to the highest ethical standards and responsibly manage the resources of the Soules College of Business. 

We respect and value diversity in ideas, peoples, and cultures.