Bachelor of Business Administration

Launch Your Career in Business

Prepare to build the economy and communities of East Texas. The University of Texas at Tyler’s Bachelor of Business Administration program introduces the fundamentals of management and key functional operations through its core sequence. Then, choose to major in finance, marketing, accounting or management to specialize your skills and knowledge for roles that match your interests and career goals.

Be inspired, and extend your professional network through a vibrant entrepreneurial community, active student organizations and exciting internship opportunities. Graduate with competence and confidence, ready to make an impact in an established business or organization or to launch your own enterprise.

Why Earn a Bachelor of Business Administration at UT Tyler?

When enterprise thrives, the whole community thrives along with it. You’re ready to do your part by applying business knowledge to solve challenges and drive innovation to help organizations reach their strategic goals.

No matter which area excites you, a BBA degree from UT Tyler is the perfect place to start:

• World-Class Faculty Mentors: Grow your confidence and business acumen as you learn from expert professors. Our faculty includes published scholars, teaching award recipients and professionals with extensive business experience.
• Recognized Program: The Soules College of Business is accredited by the Association to Advance Collegiate Schools of Business, a recognition achieved by fewer than 5% of the world’s business schools.
• Strategic Internships: Test your skills and knowledge, explore your career direction and create connections that open future opportunities through an internship. Program partnerships with top regional and national corporations, including John Soules Foods, Inc. and the Dr Pepper-Snapple Group, help you find the best fit to spur your growth.
• Entrepreneurial Culture: Explore new business ideas while building a host of practical skills in the ETX Launchpad. Center offerings include the LaunchPad Summer Incubator program and the Business Innovation Group.
• Vibrant Student Community: Enjoy friendship, professional growth and expanded opportunities through numerous student organizations.
• Affordability: Smart business decisions start with your education. UT Tyler’s competitive tuition rates help you earn your degree for less.

Curriculum

Through a comprehensive core coupled with a specialized major, the four-year Bachelor of Business Administration prepares you for management, executive or expert roles across multiple industries and organizations. In your first two years, UT Tyler’s Core Curriculum broadens your horizons and helps build your skills in areas like writing and public speaking. The pre-business core, also taken during your first two years, provides vital background in topics including economics and information systems.

As you progress into BBA core courses, an understanding of finance, management, operations and marketing creates the foundation for your selected major.

For your major, choose from the following options:

• Accounting: Help businesses stay compliant and make strategic decisions based on sound financial data. Learn more about majoring in accounting.
• Finance: Learn to manage money and investments to contribute to business health. Learn about majoring in finance.
• Marketing: Develop strategies and tactics to fuel enterprise growth by skillfully connecting with potential customers. Learn about majoring in marketing.
• Management: Prepare for leadership grounded in a holistic understanding of business operations. Learn more about majoring in management.

Graduate ready to launch your career with:

• An understanding of the business environment in a global context.
• Well-developed analytical skills to assess organizational challenges and formulate creative solutions.
• Knowledge of the core functional business areas, including accounting, marketing, operations and management.
• The ability to communicate with clarity and style in both written and spoken contexts.
• Domain-specific expertise based on your major of choice.

See All BBA Program Requirements

What Can You Do With a Bachelor of Business Administration?

Become an asset in any organizational setting. Your broad-based business knowledge and hands-on experience allow you to see the big picture and dive into the details, making you effective in various managerial, administrative and executive roles in the business, nonprofit and government sectors.

Graduates have landed positions with companies like UT Health East Texas, Walmart, Trane Inc., Nations Bank, Heartland Security Insurance Group, Bridge Wealth Management, Dillard’s corporate headquarters and many others.

Make your mark in roles including:

• Accountant
• Budget Analyst
• Business Development Manager
• Compensation and Benefits Manager
• Cost Estimator
• Entrepreneur
• Financial Analyst
• Human Resources Specialist
• Management Analyst
• Marketing Research Analyst
• Project Management Specialist