UT Tyler BBA in Marketing Pathway
AA in Business Administration | BBA in Marketing
KC (Kilgore College) to UT Tyler
2026-2027 Catalog
Freshman Year
Fall Semester (KC)
- ENGL 1301 - Composition I (3 Credit Hours)
- HIST 1301 - US History I (3 Credit Hours)
- MATH 1324 - Mathematics for Business and Social Sciences – co-enrollment at UT Tyler (3 Credit Hours)
- BUSI 1301 - Business Principles (3 Credit Hours)
- Creative Arts Core Course (3 Credit Hours)
Semester Total: 15 Credit Hours
Spring Semester (KC)
- ENGL 1302 - Composition II (3 Credit Hours)
- HIST 1302 - US History II (3 Credit Hours)
- BUSI 1305 - Business Computer Applications – co-enrollment at UT Tyler (3 Credit Hours)
- BUSI 2305 - Business Statistics (3 Credit Hours)
- SPCH 1315 - Public Speaking (3 Credit Hours)
Semester Total: 15 Credit Hours
Sophomore Year
Fall Semester (KC)
- ACCT 2301 - Principles of Financial Accounting – co-enrollment at UT Tyler (3 Credit Hours)
- ECON 2301 - Principles of Macroeconomics (3 Credit Hours)
- GOVT 2305 - Federal Government (3 Credit Hours)
- Life and Physical Sciences Core Course (3 Credit Hours)
- Language, Philosophy, and Culture Core Course (3 Credit Hours)
Semester Total: 16 Credit Hours
Spring Semester (KC)
- ACCT 2302 - Principles of Managerial Accounting – co-enrollment at UT Tyler (3 Credit Hours)
- ECON 2302 - Principles of Macroeconomics (3 Credit Hours)
- GOVT 2306 - Texas Government (3 Credit Hours)
- Life and Physical Sciences Core Course (3 Credit Hours)
- Elective (3 Credit Hours)
Semester Total: 16 Credit Hours
Junior Year
Fall Semester (UT Tyler)
- MANA 3315 - Organizational Behavior (3 Credit Hours)
- FINA 3311 - Principles of Finance (3 Credit Hours)
- MARK 3311 - Principles of Marketing (3 Credit Hours)
- GENB 3370 - Business Writing and Oral Presentations (3 Credit Hours)
- MANA 3305 - Operations Management (3 Credit Hours)
Semester Total: 15 Credit Hours
Spring Semester (UT Tyler)
- MARK 3350 - Consumer Behavior (3 Credit Hours)
- GENB 3350 - Critical and Analytical Thinking in Business (3 Credit Hours)
- GENB 3170 - Build and Manage a Successful Career - required in person course (1 Credit Hour)
- MANA 3312 - International Business (3 Credit Hours)
- Marketing Track Option (3 Credit Hours)
- Elective (3 Credit Hours)
Semester Total: 16 Credit Hours
Senior Year
Fall Semester (UT Tyler)
- BLAW 3301 - Business Law and Social Responsibility (3 Credit Hours)
- COSC 3333 - Management Information Systems (3 Credit Hours)
- MARK 4350 - Personal Selling - required in person course (3 Credit Hours)
- Marketing Track Option (3 Credit Hours)
- Marketing Track Option (3 Credit Hours)
Semester Total: 15 Credit Hours
Spring Semester (UT Tyler)
- MANA 4395 - Strategic Management (3 Credit Hours)
- MANA 4380 - Marketing Research (3 Credit Hours)
- Upper-level Soules Elective (3 Credit Hours)
- Upper-level Soules Elective (3 Credit Hours)
Semester Total: 12 Credit Hours