Management and Marketing
Kerri M. Camp
Title: Associate Professor of Marketing
Department: Management and Marketing
Building: COB 350.33
- Ph.D. Texas Tech University
- M.B.A. Golden Gate University
- B.B.A. Texas A&M University
Kerri M. Camp is an Assistant Professor of Marketing at The University of Texas at Tyler. She holds the following degrees of Ph.D. Texas Tech University, MBA Golden Gate University, and BBA Texas A&M University. She is the founding director of the Center for Retail Enterprises and developed the first-of-its-kind experiential Retail Lab. Dr. Camp is also the Director of Undergraduate Programs for the College of Business & Technology. She has industry experience in health care administration, marketing consulting, retail promotions, and sales.
She has over seven years of industry experience in healthcare administration, marketing consulting for healthcare organizations, and has served on multiple healthcare organization boards. She has been a columnist for The Daily Sentinel, a media consultant for CBS and NBC news, and a guest speaker for the Texas Retailers Association, Food Sales Association, Tyler Chamber of Commerce, Longview HR Alliance for Workforce Excellence, Gladewater Chamber of Commerce, and Tyler Young Professionals. Her primary research includes healthcare management issues and has published in the Journal of Retail and Consumer Services, Family Business Review, and Journal of Applied Management and Entrepreneurship among others. She is a Faculty Associate in the American College of Healthcare Executives (ACHE) and keynote speaker for ACHE East Texas chapter in September 2016 on Creating Value in the Patient Experience—Applying the Drivers of Consumer Satisfaction and Loyalty. She is a coauthor of a healthcare textbook scheduled to be released in Summer 2017, Healthcare Marketing—Creating Value.
Her primary research focus is the healthcare consumer experiences, particularly the
determination of hedonic and utilitarian value drivers for patient satisfaction.
- Integrating Augmented Reality in Higher Education: A Multidisciplinary Study of Student Perceptions
- Marketing Education Review - Sweet Conclusion
- Using Social Media as a Tool for Learning: A Multi-Disciplinary Study
Student Project Examples:
- Fresh Marketing Research Project
- City of Gladewater Website Analysis
- UT Tyler University Advancement Planned Giving
- St. Mary's School: Two-Year Marketing Plan
- Cavender's: Online Marketing (example 1)
- Cavender's: Online Marketing (example 2)
- Cavender's: Online Marketing (example 3)