Management and Marketing

Kerri M. Camp

Kerri M. Camp

Title: Professor of Marketing
Department: Management and Marketing
Building: COB 350.33
Phone: 903.565.5660


  • Ph.D. Texas Tech University
  • M.B.A. Golden Gate University
  • B.B.A. Texas A&M University


Kerri M. Camp is a Professor of Marketing at The University of Texas at Tyler.  She holds the following degrees of Ph.D. Texas Tech University, MBA Golden Gate University, and BBA Texas A&M University.  She is the founding director of the Center for Retail Enterprises and developed the first-of-its-kind experiential Retail Lab.  She has industry experience in healthcare administration, marketing consulting, retail promotions, and retail management.

She has over seven years of industry experience in healthcare administration, marketing consulting for healthcare organizations, and has served on multiple healthcare organization boards.  She has been a columnist for The Daily Sentinel, a regular media consultant for CBS and NBC news, and a guest speaker for the Texas Retailers Association, Food Sales Association, Tyler Chamber of Commerce, Longview Chamber of Commerce, Longview HR Alliance for Workforce Excellence, Gladewater Chamber of Commerce, and Tyler Young Professionals.  Her primary research includes healthcare management, retail and small business and has published in the Industrial Marketing Management, Journal of Marketing Theory & Practice, Journal of Consumer Behavior, Journal of Retail and Consumer Services, Family Business Review, Journal of Applied Behavioral Science, Management Research Review, Journal of Leadership, Accountability, and Ethics, International Journal of Entrepreneurship and Small Business, and Journal of Applied Management and Entrepreneurship among others.  She is a coauthor of the book Healthcare Marketing - Creating Value in the Patient Experience and the sole author of a second book to be published in Spring 2023 The New Healthcare Paradigm - Strategies to Improve the Patient Experience.

Dr. Camp is passionate about teaching and has received numerous university teaching awards including:  Provost's Excellence in Teaching Award, Outstanding Faculty Advisor, National Society of Leadership and Success Excellence in Teaching Award, Alpha Chi National Honor Scholarship Society Faculty Teaching Award, Soules College of Business AP Teaching Award, and Soules College of Business Faculty Teaching Award.  State and national level teaching awards and honors include:  Outstanding Distance Learning Faculty Award from Northeast Texas Consortium, MBA Online Schools Exceptional Healthcare Business Faculty Top 20, Professors to Know in Online Healthcare MBA Programs, ACUE Course in Effective Teaching Practices Fellow, and Millennium Alliance Digital Healthcare Transformation Assembly Thought Leader.

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Curriculum Vitae