Visual Design

Typography

As a brand element, University of Texas at Tyler typography is vital to the consistency of our message and should be used precisely as shown. Substitutions or alterations are not permitted.

Gotham Bold

Weights:

• Bold - Display, H1, H2, H3
• Medium - H4, H5
• Book - Paragraph, Captions

Color

The University of Texas at Tyler brand colors are listed below. To ensure consistency, incorporate the primary and secondary colors precisely in the shades shown here. Additionally, contrast and color use are vital to accessibility. The following colors have been selected to ensure they provide enough color contrast to meet web accessibility standards.

Primary:

• Blue #002F6C
• Orange #BF5700

Secondary:

• Light Blue #B9D8EA

Neutral:

• White #FFFFFF
• Grey #F5F3F3
• Black #000000

Iconography

The UT Tyler design system includes a set of icons and graphic elements as a partner element to typography.

Icons for user interface elements, such as buttons and menus, can be populated using Google Material Icons. For any other icons or graphics that require more illustrative detail, we recommend downloading SVG assets from The Noun Project.