UT Tyler Office of Marketing and Communications

UT Tyler Marketing Professor Named Outstanding Educator

October 9, 2018

Media Contact: Beverley Golden
Senior Director of Media Relations
Marketing and Communications
The University of Texas at Tyler

The University of Texas at Tyler recently announced that Dr. Barbara Ross Wooldridge, professor of marketing in the Soules College of Business, received the Marketing Management Association's 2018 Master Teacher Award, which annually honors outstanding marketing educators.

Wooldridge, one of three global finalists, was recognized for developing innovative marketing courses within the college. She engages students in the online environment through the use of Duolingo technology and challenges them through service learning projects with area businesses and organizations.

"Dr. Wooldridge's recent teaching award is well deserved and a reflection of the continuous effort she makes to provide the highest quality service to both her students and the marketing discipline," said Dr. Krist Swimberghe, UT Tyler Department of Management and Marketing chair. "The Soules College of Business is fortunate to have a professor like Dr. Wooldridge, who is not only a master teacher but also commands respect in the academic community and her profession."

A member of the Soules College of Business faculty since 2007, Wooldridge is a 2013 UT System Regents' Outstanding Teacher and a founding fellow in the UT Tyler Academy of Distinguished Teachers. In addition, she provides leadership development for the UT Tyler Center for Teaching Innovation and Excellence and serves as a volunteer adviser with the International Executive Service Corps.

Last year, Wooldridge developed a sports marketing course using popular press books and a European study abroad travel opportunity in partnership with the College of Arts and Sciences. She also authored a textbook on health care marketing titled, Health Care Marketing: Strategies for Creating Value in the Patient Experience, First Edition.

Wooldridge has been published in Psychology and Marketing, Journal of Business Research, Journal of Consumer Marketing, Marketing Education Review, the Cornell Quarterly and other peer reviewed publications.

A member of the prestigious UT System, The University of Texas at Tyler focuses on student success and innovative research in the more than 80 undergraduate and graduate degree programs offered. With more than 10,000 students, UT Tyler has facilities in Tyler, Longview, Palestine and Houston.