UT Tyler

UT Tyler Office of Marketing and Communications

Dr. Barbara Ross Wooldridge Named Editor of National Publication

Follow @UTTyler

Tweet - @UTTyler

October 9, 2018

Media Contact: Hannah Buchanan
Public Affairs Specialist
Marketing and Communications
The University of Texas at Tyler
903.565.5769 or 903.539.7196 (cell)

The University of Texas at Tyler recently announced that Dr. Barbara Wooldridge will be the incoming editor of Marketing Education Review, a national resource for innovative teaching.

The publication promotes innovative approaches to curriculum design, student learning and faculty development through pedagogical research that advances the understanding of marketing education. Wooldridge, UT Tyler professor of marketing, begins her appointment January 2019.

"I have a long history of involvement with MER in various aspects, and I am excited about this opportunity to take my involvement to a higher level," Wooldridge said.

Her vast MER contributions have focused on classroom engagement and combining classroom activities with research. She also served as a guest editor for an issue about teaching innovations.

Serving UT Tyler since 2007, Wooldridge has earned numerous teaching and research awards throughout her career. Most recently, she received this year's Master Teacher Award from the Marketing Management Association for her effective and innovative teaching. She also was named an Outstanding Teacher by the UT System Board of Regents in 2013.

A member of the prestigious UT System, The University of Texas at Tyler focuses on student success and innovative research in the more than 80 undergraduate and graduate degree programs offered. With more than 10,000 students, UT Tyler has facilities in Tyler, Longview, Palestine and Houston.

UT Tyler