Graduate with a bachelor of business administration in marketing and be a successful field service director, account executive or market research analyst. Our Insight Motivated Marketing (IMM 360) curriculum provides digital/social media management and category management certifications. Become a Certified Professional Category Analyst upon completing modules in specific marketing courses such as Retailing in the 21st Century and Retail Analytics.

Gain Quality Preparation and Experiences

Collaborate with top regional and national corporate clients including John Soules Foods, Inc., 7-Eleven, Southern Wine and Spirits, Brookshire Grocery Co. and Dr Pepper-Snapple Group, among others.

Meet a Graduate

Crystal Traylor

Pricing Analytics Analyst at Ingersoll Rand (Trane/American Standard)

BBA in Marketing, Fall 2013

“My experiences at UT Tyler gave me the tools for my success in becoming a strong business woman, and my conversations with Dr. Swimberghe were encouraging and invaluable. He gave me great career advice, which led me to my current position at Ingersoll Rand.”

UT Tyler offers one of only four nationwide programs whose curriculum is accredited by the Category of Management Association.

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