Social Media Guidelines

Pinterest is virtual pinboard for sharing Web resources and can be used for sharing interesting or relevant photos and information. While Pinterest can be rewarding, it can also be time-consuming. Consider the time and department resources needed to maintain a Pinterest account.

Below are Pinterest account guidelines for official units, programs, departments, research facilities or schools.

UT Tyler Pinterest Guidelines

  • Departments, units, programs and organization sites are to be set up by the department head or with department head permission.
  • Contact the Office of Marketing and Communications to apply for an official UT Tyler Pinterest account.
  • When setting up your Pinterest account, use ONLY an official UT Tyler group email address for the account (not a personal UT Tyler account) OR a department Facebook or Twitter account.
  • Have at least two responsible parties as administrators for maintaining your Pinterest account.
  • Once your account is approved and set up, share login credentials with the UT Tyler social media team.
    • The UT Tyler social media team is not responsible for updating department/organization sites, but will offer support and ensure continuity throughout any turnover in university personnel.
  • If the password is changed, please update the information with the UT Tyler social media team.

The UT Tyler social media policy and all other related university policies must be followed at all times.

How to Use Pinterest

  • Organize. Create boards and post photos related to your department.
  • Describe. Tell us about the photo content using appropriate keywords. This will help the search.
  • Link. Follow Pinterest guidelines and link back to the original source.
  • Are your photos the right size? Photos too large or too small will not be popular or pleasing to the eye.
  • Monitor. Pinterest does have its share of spammers. You may spot spammers by a large amount of pins posted or how none of the pictures link to relevant content. You can report unpinworthy content accounts to Pinterest.
  • Who to follow? Don't follow out of obligation, follow who is relevant to your page.

Questions? Contact

Account backup requirement: After creating your login credentials, share that information with the UT Tyler Web team.