UT Tyler Web Style Guide
The UT Tyler website is the public face of the University of Texas at Tyler and often the first touchpoint that prospective students and other audiences have with the institution. The following style guidelines have been developed to help UT Tyler web content editors manage pages in a way that upholds the UT Tyler brand identity, provides a consistent user experience for visitors across the website, and serves our audience through easy access to the content they are looking for.
These style guidelines cover the following key building blocks of the UT Tyler website.
Visual Design
Our visual design guidelines include information on brand colors, typography, and iconography.
Images
View guidelines about selecting, cropping and optimizing photos as well as image sizes for various web components.
Content & Style
Get information about structuring your web copy to be on-brand, easy for web readers to consume and understand, fully accessible, and optimized for search engines.
Secondary Template
The secondary template is a multi-use template ideal for presentational layouts and marketing-critical pages. View a list of components available on the secondary template and read best practices on when and how to use them.
Tertiary Template
The tertiary template is a multi-use template that supports text-focused pages and granular information. View a list of components available on the tertiary template and read best practices on when and how to use them.
Additional Templates
Read about additional templates available on the UT Tyler website and see examples.