UT Tyler Web Publishing Standards
Links, File Names and Email Naming Standards
Use a call to action link when you ask a user to click on a hyperlink. Avoid URL links and language like "Click on this link" OR "Click Here" as they work against scannability and usability. For accessibility, make links as descriptive as possible, limiting them to words that explain the content on the linked page.
- View Course Catalog
- Explore UT Tyler Majors
- For more information visit Marketing and Communication
- Check the academic deadlines.
- Email the Web Team.
- Incorrect: Click Here for Information
- Incorrect: Go to the online form at http://www.uttyler.edu/forms/onlinefrompdf.php.
- Incorrect: Please visit http://www.uttyler.edu/math/grad/program.php
- Incorrect: View more information here: http://www.uttyler.edu/admissions/financialaid/index.php
- Incorrect: please check the academic deadlines HERE.
NOTE: Users do not need to be instructed where to click.
Avoid using button graphics.
Open new windows and tabs ONLY when necessary. According to W3C standards, all links and tabs are to open in the same window unless necessary (i.e. online secure form.) For example, PDF files should open in the SAME window.