Marketing and Communications
Youth Program Guidebook
Print and Digital Marketing Materials
To maintain compliance with the graphic and editorial guidelines, Official Youth Program
marketing materials including the design and production of brochures, posters and
various other publications and printed materials used by departments for recruitment
or general awareness of the university will be coordinated with Marketing and Communications
(M&C). Templates are available for Program Operators to choose from. All printing
costs will be handled at the expense of the department hosting the Youth Program.
Please use the Marketing Request Form to get your marketing materials underway.
If photographs are needed, please complete the online Images Request form found at
https://request.uttyler.edu/.
UT Tyler Logos and Registered Trademarks
The official logos and the name of The University of Texas at Tyler are trademarked,
and each use must be approved to ensure compliance with UT System and university policies.
Video Recording and Photography on Campus
Several state laws, Regents’ Rules, and The University of Texas at Tyler policies
govern photography or filming on campus, including a Regents’ Rule that provides requirements
for filming television productions on campus (Rule 80107). For more specific information
on television productions, see the Lights, Camera, Action, Lawyer! article at Lights, camera, action... scripting internal audit for a ... - UT System.
There may be a requirement to
- obtain a permit for filming or photography,
- obtain insurance, and
- obtain releases from persons who may appear in the photograph or film.
Some campus images, such as the Riter Millennium Carillon Bell Tower and the Turtle (East Texas Watch Dog), are iconic images and permission must be obtained from Marketing & Communications (M&C) if to be used professionally.
No photography or filming for a political advertisement can occur on campus, nor does
the use of any institutional logos or trademarks in political advertisements. If unsure
about the intended use of the photograph or film, ask for clarification from the candidate
or officeholder.
Please do not use personal cell phones to capture or record minors in any capacity.
Promotion of Your Event
Marketing & Communications (M&C) provides promotional support for upcoming events.
News releases, newspaper advertising, and the use of The University of Texas at Tyler’s
name and logo must be approved by M&C. The university website and university social
media are also available for promotion of your event through M&C.
Online Promotion of Your Event
There are online public calendars available to share event information if they meet
the guidelines set forth by M&C. See below for examples.
Helpful Information
According to American Camp Association, it is best to start marketing your camp at
least 8 weeks (about 2 months) prior to any deadlines. For example: Your event starts
June 1, but the housing deadline is May 1, which means you start marketing by March
1.